Makers's Muse - SEO and WordPress Specialist

Client: Makers’s Muse

Contract: Freelance

Job Description

This is a remote position.

Makers’ Muse is a leading and fast-growing EdTech organization on a mission to transform K–12 education through hands-on STEM and future skills learning. We empower schools with cutting-edge solutions like Robotics, Coding, AI, 3D Printing, Drones, and Design Thinking, making learning interactive, gamified, and practical. With successful partnerships across multiple states, our solutions are already making a difference in over 100+ schools. Our passionate team works across functions like content, product, sales, and tech — collaborating to deliver real-world skills to students and educators.

Are you a skilled SEO and WordPress expert with a passion for optimizing website performance and enhancing digital visibility? Makers’ Muse is looking for a talented individual to manage the complete maintenance, optimization, and growth of our website. You will play a critical role in ensuring a seamless, high-performing, and secure website while driving strong organic growth through proven SEO strategies.

Requirements

• Strong expertise in WordPress CMS, WooCommerce (if any), and other common plugins.
• Solid grasp of technical SEO, website architecture, and structured data.
• Good understanding of HTML, CSS basics, and website hosting management.
• Excellent communication, organizational, and project management skills.
• Ability to work independently, meet deadlines, and proactively suggest improvements.
• Passion for staying current with the latest digital marketing and WordPress trends.
• Basic knowledge of WordPress and CMS structure.
• Understanding of HTML, CSS, and JavaScript (bonus).
• Familiarity with popular WordPress themes and plugins.
• Passion for web development and eagerness to learn.
• Good problem-solving skills and attention to detail.
• Ability to follow instructions and meet deadlines.

Key Responsibilities

SEO Optimization:

• Conduct in-depth keyword research and competitor analysis.
• Implement on-page and off-page SEO strategies to boost rankings and visibility.
• Optimize website content, meta descriptions, and backlinks.
• Monitor and analyze performance using tools like Google Analytics, Search Console, and SEMrush.
• Stay updated on the latest SEO trends, tools, and Google algorithm updates.

WordPress Website Management:

• Perform regular updates for WordPress core, themes, and plugins.
• Troubleshoot and promptly resolve technical and functionality issues.
• Optimize website speed, mobile responsiveness, and overall user experience.
• Manage backups, security protocols, and ensure website uptime.

Content Management:

• Add, edit, and format website content and blog posts.
• Optimize images, videos, and multimedia for SEO and faster load times.
• Maintain a consistent, user-friendly, and visually appealing website design.

Security and Backups:

• Implement robust security measures to prevent vulnerabilities and threats.
• Regularly back up website data and ensure secure storage solutions.

Analytics and Reporting:

• Track and report on website traffic, SEO performance, and key metrics.
• Use insights to suggest and implement continuous improvements.

Additional Information

Job Type: Remote

Pay Scale: 2.4 LPA to 3 LPA

Working Hours: 10.00 a.m. - 06.00 p.m.

Working Days: Monday to Saturday

Probation Period: 3 months

Experience - 0.6 - 1 year