Evidence Solutions, Inc. - Marketing Manager

Digital Marketer is needed in Phoenix, United States.

Client: Evidence Solutions, Inc.

Location: Phoenix, AZ, us

Contract: Freelance

Job Description

This is a remote position for a Marketing Manager at Evidence Solutions, Inc., a leading expert witness firm in the legal services and forensic consulting industry. The Marketing Manager will be responsible for driving brand awareness, positioning experts as trusted authorities, generating inbound case opportunities, supporting recruiting efforts, and contributing to continued revenue growth.

The ideal candidate will collaborate with the Operations Team and Business Development Manager to implement strategic marketing efforts, support event marketing, and develop targeted outreach campaigns to expand the client base and expert witness roster. A strong understanding of how attorneys evaluate and retain expert witnesses is essential to align marketing strategies with litigation timelines and case needs.

Requirements

Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 3-5+ years of experience in marketing, preferably in legal services, professional services, or consulting environments.
• Demonstrated ability to develop and execute digital marketing strategies aligned with lead generation and business development goals.
• Strong content creation skills, with the ability to simplify technical or complex subject matter for professional audiences.
• Experience with digital campaigns, email marketing platforms, and marketing analytics tools.
• Familiarity with B2B marketing and lead generation strategies, particularly in relationship-driven industries.
• Excellent writing, editing, and verbal communication skills.
• Ability to work cross-functionally with subject matter experts and translate expertise into marketable content.

Preferred Experience:

• Experience marketing to legal professionals, law firms, or litigation services.
• Exposure to forensic services, expert witness work, or technical consulting industries.
• Experience managing freelancers or external vendors.
• Background in content marketing, thought leadership campaigns, or expert-driven branding initiatives.

Benefits

Why Join Evidence Solutions:

• To be detailed here.

Key Responsibilities

• Develop and execute digital marketing strategies to increase visibility and generate qualified leads.
• Evaluate marketing and business development opportunities to effectively allocate marketing funds.
• Create and implement marketing campaigns to support recruiting efforts.
• Create and distribute thought leadership content that conveys complex topics effectively.
• Repurpose existing expert materials into optimized multi-channel content.
• Collaborate with experts to translate technical information into relevant marketing content.
• Assist experts in preparation for marketing opportunities.
• Develop and manage website content to improve inbound case inquiries and search visibility.
• Support business development through strategic outreach and materials development.
• Manage email marketing campaigns with a focus on engagement and performance.
• Utilize business management systems for tracking leads and campaigns.
• Track and analyze digital marketing performance and prepare performance reports.
• Work with graphic designers to produce marketing materials.
• Measure success based on growth in qualified inquiries and expert visibility.

Strategic Initiatives & Growth Projects

Contributing to high-impact initiatives, including the development and launch of new service offerings and collaborative efforts with leadership on positioning and messaging.