Tawzef for Recruitment & HR Consultancy - Senior Digital Marketing

Client: Tawzef for Recruitment & HR Consultancy

Location: Cairo, C, eg

Contract: Freelance

Job Description

This is a remote position.

• Own the social media strategy and monthly/weekly content calendar across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).

• Lead content creation planning: briefs, scripts/captions, storytelling angles, and creative direction.

• Coordinate production needs (reels, short videos, photoshoots, UGC, influencer content) and ensure timely publishing.

• Ensure brand consistency in tone, visuals, and messaging.

• Supervise and guide graphic designers, assign tasks, review output, and maintain quality standards.

• Coordinate with internal teams to translate business needs into campaigns.

• Work closely with the media buying team to plan campaigns and provide creative angles, offers, and messaging.

• Analyze lead quality with sales teams.

Requirements

• 3–5 years of experience in digital marketing.

• Content creation is a must: proven experience with content planning, writing captions/scripts, and directing creatives.

• Experience managing a social media calendar and running campaigns end-to-end.

• Strong understanding of digital KPIs: ROI/ROAS, CPL/CPA, conversion rate, lead quality metrics.

Additional Information

This role is a remote position, allowing for flexibility in the work environment.