Vireo Systems, Inc. - Creative Director

Client: Vireo Systems, Inc.

Location: Not specified

Contract: Freelance

Job Description

The Creative Director leads the creative vision for a multi-brand health and wellness portfolio. This role translates brand strategy into compelling visual storytelling across categories and channels while ensuring cohesive, high-quality execution at every consumer touchpoint. The Creative Director builds and leads a high-performing in-house creative team, establishes scalable creative systems and standards, and partners with internal stakeholders and external agencies to deliver consistent, world-class creative that drives brand growth.

Responsibilities

• Develop the overarching creative strategy aligned to brand, marketing, and business objectives.
• Define creative platforms, storytelling frameworks, and visual territories that drive differentiation.
• Partner with Brand and Marketing leadership to translate strategic priorities into creative roadmaps.
• Translate brand strategy into cohesive, high-impact visual storytelling across packaging, digital, social, retail, and experiential.
• Ensure consistent, elevated brand expression across all consumer touchpoints.
• Set and uphold creative standards, guidelines, and quality benchmarks.
• Oversee external agencies, freelancers, and production partners as an extension of the internal team.
• Define when and how to leverage external resources for scale, specialization, or speed.
• Provide strategic direction, feedback, and creative approval for external work.
• Own the creative budget, including agency, freelance, production, and tooling investments.
• Optimize internal vs external resourcing to maximize impact and efficiency.
• Track spend, forecast needs, and ensure alignment with business priorities.
• Design and evolve creative processes, workflows, and governance models.
• Implement systems for briefing, prioritization, approvals, and asset management.
• Introduce tools, templates, and scalable frameworks to increase speed and consistency.
• Drive continuous improvement of the creative function as the business grows.
• Balance big-idea thinking with executional rigor and timelines.
• Guide channel-specific creative adaptation and testing.
• Incorporate performance insights and consumer feedback into creative evolution.
• Lead, mentor, and develop a team of two, including hiring, onboarding, performance management, goal setting, and ongoing coaching.
• Establish clear roles, workflows, and performance expectations to ensure alignment, accountability, and effective execution.
• Foster a high-performing, collaborative, and growth-oriented team culture that encourages creativity, development, and continuous improvement.
• Identify evolving talent needs and contribute to future team structure and capability planning.
• Other assigned duties as needed.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, Marketing, Advertising, or related field (preferred).
• 10–15+ years in creative leadership, design, or art direction (CPG, wellness, beauty, or lifestyle preferred).
• Proven experience leading and scaling creative teams.
• Demonstrated ability to develop creative strategy and brand storytelling frameworks.
• Experience managing agencies, freelancers, and creative budgets.
• Strong understanding of design systems, content creation, and multi-channel execution.
• Comfortable operating in fast-paced, high-growth environments with ambiguity.
• Proven ability to influence decision-makers, pursue support for ideas, and achieve win-win outcomes in complex situations.
• Leverage analytics to drive strategic recommendations and business growth.
• Develop marketing plans, coordinate projects, manage team activities, and meet deadlines within budget.
• Effectively manage and organize multiple projects at once while ensuring seamless execution.
• Ability to think strategically to drive long-term brand growth, then translate and execute into an impactful marketing initiative.
• Exceptional presentation skills, able to communicate effectively at all organizational levels, with the ability to present information clearly to diverse audiences.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook); NetSuite (a plus).
• Capable of reading, analyzing, and interpreting business data, including reports, periodicals, and technical documents.
• Demonstrate a proactive approach, taking on additional responsibilities and embracing opportunities for growth and development.
• Prioritize and organize tasks effectively, ensuring timely completion and resource allocation.
• Travel for this role may be required up to 30%.

Physical Demands / Work Environment

• Must be able to sit/stand for 8 hours.
• Walking, bending, light lifting to 25 lbs.

Compensation + Benefits

• Base salary + bonus based on company and personal performance.
• Medical, Dental, Vision and Supplement insurance programs with company assistance.
• 401(k) with company match.
• Paid Time off, Paid Holidays.