WPP Production - Freelance USH Spanish Creative Director/Senior Copywriter (Copy) Miami based

Creative Director is needed in Miami, United States.

Client: WPP Production

Location: Miami, FL

Contract: Freelance

Job Description

The Creative Director (Copy) at WPP Production is responsible for writing headlines and localizing copy for Technology client marketing communications, which includes web, in-store, direct mail, and various other materials. This role involves supervising the adaptation of copy originally written in U.S. English for other markets.

Key Responsibilities:

• Write, review, and empower campaigns for the client’s brand and products, while developing culturally relevant concepts for the U.S. Hispanic market.
• Maintain a consistent brand tone of voice, personality, and cultural relevance across different media formats.
• Create or transcreate copy ensuring clarity and effective communication of the strategic or product points.
• Guide and maintain the quality of translated long copy.
• Review, rewrite, and approve all translated marketing copy from writing teams.
• Attend on-site confidential projects in the U.S. as required.

Requirements

• Creative thinker with solid copywriting skills.
• A minimum of 8 years of experience in the advertising agency world, ideally from leading creative agencies.
• Experience as a copywriter and copy-based Creative Director/Transcreator.
• Experience working on international and local brands.
• Fluent in written and spoken English and Spanish.
• Thorough understanding of the Hispanic culture in the U.S.
• Ability to understand language subtleties, especially in adapting headlines.
• Conceptual creative capable of generating big ideas and focusing on minutiae.
• Obsessed with excellent writing that is thoughtful, meaningful, provocative, clear, and inspiring.
• Team player who can collaborate effectively with Editors and creative teams.
• In-country based / Spanish-native level.
• Tech-savvy with familiarity in using Mac (or willingness to learn).
• Good knowledge of technology products in the market.
• Must be able to travel as required, sometimes for several weeks at a time.

Company Overview

WPP Production is the unified global production company that consolidates all content producers, studios, and craft experts within the WPP organization. The company integrates human craft with advanced technology to produce and deliver multi-channel content systems on a large scale, supporting a borderless collaboration environment tailored for today’s AI-driven marketing landscape.

Working Environment

WPP Production promotes a hybrid working model, encouraging team collaboration in-office around four days a week. Accommodations and flexibility can be discussed during the interview process.

Diversity and Inclusion

WPP is an equal opportunity employer, committed to fostering a culture of respect and inclusion where every individual feels valued and has equal opportunities for career advancement.

Data Privacy

The company processes personal information under GDPR based on legitimate interest for recruitment purposes. Candidates are advised to review WPP’s privacy statement concerning data handling when applying.