Sell2Rent - UX/UI Designer

UX Designer is needed in Bogota, Colombia.

Client: Sell2Rent

Location: Bogota, ANT, co

Contract: Freelance

Job Description

This is a remote position. We’re looking for a UX/UI Designer who combines strong design craft with an AI-forward mindset. You’ll own the end-to-end visual and interaction experience across Sell2Rent’s digital presence, from the website and lead forms to conversion flows. You’ll work at the intersection of design, data, and emerging technology, using tools like Claude, Webflow, and Figma-integrated AI workflows to move fast without sacrificing quality. This is not a ‘design tickets and wait’ role; you’ll need to read shifting priorities, self-manage your queue, and make judgment calls on what matters most to the business right now.

Requirements

Mandatory

• 3+ years of experience in UX/UI design with a strong portfolio showcasing web and mobile design projects.
• Proficiency in Figma, including components, auto-layout, and prototyping.
• Strong command of user-centered design principles and best practices.
• Experience conducting user research and applying findings to design decisions.
• Ability to produce wireframes, prototypes, and high-fidelity visual designs independently.
• Hands-on experience using AI tools (Claude, ChatGPT, Midjourney, or similar) to accelerate design workflows.
• Demonstrated ability to manage multiple concurrent projects, prioritize independently, and re-route quickly when priorities change.

Preferred

• Experience with lead generation-focused design, particularly in real estate or tech.
• Familiarity with front-end development (HTML, CSS, JavaScript) for effective developer collaboration.
• Working knowledge of form creation, lead tracking, and understanding how design decisions affect CRM data quality downstream.
• Knowledge of MCP (Model Context Protocol) or experience connecting design tools with external data systems.
• Experience building or working within a design system or living style guide.
• Exposure to prompt engineering or working with LLMs as part of a professional creative workflow.
• HubSpot knowledge preferred.

Key Responsibilities

• Website Design & Revamp:
• Continuously optimize the website to deliver an exceptional user experience, focusing on usability, accessibility, and visual appeal.
• Collaborate with the team to implement design changes that enhance site functionality and performance.
• Focus on design for GEO, AEO, and SEO.
• Lead Generation Forms:
• Design and refine lead generation forms to maximize conversions, ensuring they are user-friendly and aligned with brand identity.
• Build and maintain HubSpot form connections, ensuring correct lead data flow into CRM.
• Collaborate with the CRM team to set up lead tracking workflows triggered by form submissions.
• Conduct A/B testing and analyze user interactions to continuously improve form design.
• Blog & Content Layouts:
• Maintain and update blog layouts that are visually engaging and optimized for SEO and GEO.
• Work closely with the Content Creator to present published content in an aesthetically coherent format.
• User Experience Enhancement:
• Conduct user research to gather behavioral insights.
• Translate research findings into wireframes, prototypes, and high-fidelity designs.
• Cross-Platform Design Consistency:
• Ensure a consistent look and feel across all digital touchpoints.
• Develop and maintain a living design system and guidelines for visual and interaction design.
• AI-Powered Design Workflow:
• Integrate AI tools into your daily design process for increased efficiency.
• Use MCP connections for a connected, data-informed design workflow.
• Identify repetitive tasks and implement AI-powered automations.
• Proactively evaluate emerging AI design tools and make recommendations.
• Use AI-generated insights to inform design iterations and prioritization.
• Collaboration & Implementation:
• Work closely with content, marketing, CRM, and tech teams for seamless design implementation.
• Provide clear design specifications and support troubleshooting during development handoffs.
• Manage your project queue and communicate blockers effectively.

Expected Goals

• Deliver intuitive and visually compelling designs across all digital platforms.
• Increase lead generation and conversion rates through optimized designs.
• Maintain consistency between user interfaces and Sell2Rent’s brand identity.
• Build AI-augmented workflows to reduce design cycle times without quality loss.
• Operate as a self-directed contributor who adapts quickly to shifting workloads.

Soft Skills

• Strong problem-solving instincts with a focus on translating user research into design decisions.
• Meticulous in ensuring design elements are consistent and error-free.
• Clear communicator who collaborates effectively across functions.
• Able to assess urgency and impact across projects independently.
• Comfortable in fast-moving environments with shifting roadmaps.
• Curious about AI tools and actively experiments to improve design work.