Platos Health - Brand and Marketing Designer

Brand Designer is needed in Lagos, Nigeria.

Client: Platos Health

Location: Lagos, LA, ng

Contract: Freelance

Job Description

This role brings the Platos brand to life across every customer touchpoint outside the product itself — marketing campaigns, the public website, sales and partner collateral, hardware packaging, and the broader brand system. As Platos enters its next phase, this role is responsible for ensuring the brand evolves with the same clarity, rigour, and craft that defines the product. This is a brand and marketing design role. Product UX is owned separately and is out of scope.

Requirements

• 4+ years of professional experience in brand, marketing, or communication design — preferably at a fast-paced tech startup or top-tier agency — with a portfolio that demonstrates real vision, taste, and craft.
• Strong fundamentals: typography, grid, alignment, hierarchy, colour, and spacing. You treat the brand as a system, not a mood board, and think in narratives, not just assets.
• Demonstrated Webflow proficiency — design and build pages and CMS-driven content independently, with a clear sense of where design work ends, and developer work begins.
• Proficiency in Figma and Adobe Creative Suite. AI-fluent across image generation, AI design plugins, and LLM-assisted ideation as part of daily workflow.
• Experience designing print and packaging — bleed, dieline, CMYK workflows, and supplier handoff.
• Proactive ownership — you bring ideas, spot what is broken, and propose what to fix, instead of waiting for briefs.
• Ability to manage parallel briefs across marketing, web, packaging, and partner channels without losing quality.
• Strong written and verbal communication skills in English, and comfort working independently and asynchronously across remote teams.

Core Responsibilities

• Design campaign assets across social, paid, email, and content channels.
• Produce launch and announcement creative for product releases.
• Maintain a consistent visual identity across all marketing surfaces — typography, colour, layout, imagery, and tone.
• Translate product narratives and value propositions into visual work that is clear, on-brand, and conversion-aware.

Additional Information

This role involves designing and building landing pages and marketing pages on Webflow, managing hardware packaging design, creating sales and partner collateral, and evolving the Platos brand system.

• A defining brand moment: Platos is entering its next phase. The visual identity that takes us through that transition will be shaped in this role.
• Real scope: Brand, web, packaging, and partner channels under one role — with the autonomy and ownership that comes with it.
• Career Path: Brand Lead, Head of Brand, or specialization into product marketing design as the team scales.
• Competitive Package: Base salary ₦550k–₦700k (depending on experience), with project bonuses and stock options aligned to Platos’ global compensation framework.
• Perks: Health insurance, free access to Platos products, company-provided work device, and a professional development fund.
• Mission-driven environment: Work on a product designed to make preventive health accessible across markets that have historically been underserved.