Social Media Specialist

Content Creator is needed in Euless, United States.

We are a multi-unit retail and hospitality company based in the DFW Metroplex, currently undergoing a digital transformation as we shift to a more modern, experience-driven brand. Our two brands, The Local Shoppe and Brü City, operate across 30+ locations with distinct identities: The Local Shoppe as a modern lifestyle convenience destination, and Brü City as a high-end craft beer and social environment. We need a freelancer who can visit our key locations to capture authentic, engaging experiences, filming everything from the energy of the morning coffee rush to the vibrant atmosphere of our taproom. You’ll edit this footage into short-form, visually compelling content for platforms like Instagram and TikTok, utilize trending audio, and help build a powerful visual identity for our brands. In addition to content creation, you will manage our content calendar, track analytics, and engage with our community across multiple social media channels. Flexibility and an eye for storytelling are essential, as is the ability to travel to our sites when needed.

Budget range:
Receive offers

Examples:
Check our current social media pages:

https://www.instagram.com/brucitytx/
https://www.instagram.com/thelocalshoppeusa/

Facebook as well.

About the client
The Big Picture
We are a multi-unit retail and hospitality enterprise based in the DFW Metroplex (Headquartered in Euless, TX). We operate two distinct but complementary brands across 30+ locations. We are currently in a “Digital Transformation” phase—moving away from traditional retail marketing and toward a modern, experience-driven lifestyle brand. Brand 1: The Local Shoppe (The Heritage Brand)
The Vibe: Modern Lifestyle Convenience. The Story: Founded in 1985 in Denton, Texas, The Local Shoppe has grown from a single store into a multi-state network. It’s the “daily ritual” hub for our customers. The Goal: We are evolving from “just a gas station” into a destination for coffee culture, snack discovery, and community essentials. The Role for You: You’ll be capturing the fast-paced, high-energy side of the business—showing the “morning rush,” the perfect cup of coffee, and the hidden gems on our shelves. Brand 2: Brü City (The Social Destination)
The Vibe: Premium Craft & Community. The Story: A premier craft beer and social destination featuring a massive 60-tap wall, a curated bottle shop, fine wines, cigars, and authentic New York-style pizza. The Goal: It’s not a nightclub; it’s a high-end social environment. We focus on the “vibe,” the “craft,” and the “atmosphere.” The Role for You: You’ll be capturing the “Social Experience”—the pour of a rare craft beer, the steam off a fresh pizza, and people enjoying a curated, upscale environment. Why Work With Us?
Scale & Variety: You aren’t managing one small shop; you’re building a content engine for a brand with 30+ locations and a massive regional footprint. Creative Freedom: We are actively moving away from “flyer-style” ads. We want someone who understands POV video, trending audio, and storytelling. You will have a hand in shaping the visual identity of the company. Direct Impact: You’ll be working directly with the branding and marketing leadership to execute a “reels-first” strategy that will be seen by thousands of customers daily across Texas and beyond. Modern Tools: We value tech and efficiency. We use high-level project management and ROI tools to track our success, so your creative work is backed by real business growth. The Ideal Candidate in One Sentence:
“We need a visual storyteller who can walk into any of our locations and instantly find the ‘cool’ angle that makes a customer want to stop scrolling and start driving to our doors.”