Crafty Simon - SEO Specialist

SEO Expert is needed in Mitchell, Australia.

Client: Crafty Simon

Location: Mitchell, ACT, au

Contract: Contract

Job Description

We are looking for an experienced and highly proactive SEO Specialist / Strategist to lead and execute long-term SEO growth strategy for our Australia-based client in the renewable energy and electrification industry. This role is suited for someone who can work autonomously, think strategically, and independently drive measurable SEO improvements. The successful candidate will be responsible for improving search rankings, strengthening backlink authority, increasing organic visibility, and continuously identifying opportunities to grow our client’s online presence in competitive markets.

Work Schedule

The successful candidate will be expected to maintain availability during core Australian business hours, approximately 9:00 AM to 5:00 PM, Monday to Friday, to ensure effective communication and collaboration with the client.

Requirements

This is a remote independent contractor role, and applicants will need to be based in the Philippines. The successful candidate will be contracted with Crafty Simon Inc., our Philippine-based entity. Successful candidates will be expected to:

• List this engagement on their LinkedIn profile
• Declare any current and ongoing employment, freelance work, or client engagements
• Be reasonably available for ad hoc chats and meetings during client business hours

Key Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business goals
• Improve organic search rankings and website visibility
• Conduct keyword research, competitor analysis, and SEO audits
• Develop and execute backlink generation and authority-building strategies
• Monitor and improve domain authority and backlink profile quality
• Optimize website content, metadata, internal linking, headings, and page structure for SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation)
• Perform technical SEO reviews and recommend improvements
• Monitor website performance, indexing, crawlability, and Core Web Vitals
• Use SEO tools such as SEMrush, Ubersuggest, Google Analytics, Google Search Console, Ahrefs, and similar platforms
• Utilise AI-assisted tools and workflows to support SEO research, content optimization, and process efficiency
• Prepare SEO performance reports with actionable insights and recommendations
• Perform minor Webflow updates including content uploads, page edits, and creation of pages using existing templates
• Coordinate with external developers for advanced website changes when required
• Continuously monitor SEO, AEO, GEO, AI search trends, Google algorithm updates, and opportunities for growth
• Develop content and optimisation strategies designed to improve visibility across traditional search engines, AI-generated search experiences, and answer-based search platforms
• Work autonomously and proactively recommend SEO improvements and strategies

Required Skills and Qualifications

• Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation)
• Proven experience in backlink generation and SEO growth strategies
• Experience using SEO tools such as SEMrush, Ubersuggest, Google Analytics, Google Search Console, Ahrefs, and Screaming Frog
• Experience with AI-assisted SEO and content optimization workflows
• Familiarity with Webflow for minor website content management and page editing
• Strong analytical, research, and problem-solving skills
• Strong attention to detail and organisational skills
• Excellent English communication skills
• Ability to work independently and manage priorities autonomously in a remote setting
• Bachelor’s degree in Marketing, Communications, Information Technology, Business, or a related field from an English medium school is preferred
• 5 or more years of experience in SEO or digital marketing
• Experience working with Australian businesses or international clients is highly preferred
• Must be able to provide portfolio examples, case studies, or evidence of measurable SEO results achieved for previous clients or employers
• Understanding of AI-powered search experiences, features snippets, semantic search, and content optimisation for generative AI platforms is highly preferred

Preferred Skills and Qualifications

• Experience working with B2B, consultancy, engineering, industrial, or professional services businesses
• Experience using Webflow or similar CMS platforms
• Experience with conversion optimisation (CRO) strategies
• Understanding of website structure, HTML, and SEO best practices
• Experience collaborating with developers, designers, and content teams
• Familiarity with evolving AI search platforms and modern search optimisation practices beyond traditional SEO

Benefits

• Work-Life Balance
• Competitive monthly service fees
• Paid leaves / time-offs

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