Instagram Content & Reels CreatorSearching

We are seeking a highly creative content creator and video editor to elevate the social presence of Hummin, a modern UK-based hydration brand focused on clean design and premium simplicity. The ideal candidate should be experienced in producing Instagram posts and Reels, with a strong visual style that’s cinematic, minimal, and performance-driven. You’ll help shape and communicate our brand identity across social platforms with short-form content rooted in wellness, performance, and luxury lifestyle. Our launch is approaching, so we want someone who can build a consistent, high-quality aesthetic to help us stand out as a premium brand.

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About the client
My name is Ali, founder of Hummin — a modern hydration brand built around clean design, everyday performance, and premium simplicity. Hummin was created to bring a more refined approach to hydration. Most electrolyte brands feel overly aggressive, cluttered, or built purely for extreme endurance. We wanted to create something cleaner, more balanced, and genuinely enjoyable to use daily. Our first product is a premium electrolyte sachet formula featuring six essential electrolytes, vitamins, zero sugar, and lemon-paired flavours designed to taste clean and refreshing without excessive saltiness. The brand aesthetic is heavily inspired by movement, sport, luxury wellness, and modern minimalism. Visually, we lean toward cinematic, high-end, performance-driven content rather than traditional supplement-style marketing. We are currently preparing for launch across Shopify, Amazon, and social platforms, and are looking to build a strong long-term visual identity through high-quality short-form content and storytelling.