instagram content creator

We are seeking a highly creative content creator and video editor to help build the social presence of Hummin, a modern UK-based hydration brand. Our aesthetic blends wellness, performance, and luxury lifestyle, focusing on cinematic, minimalist, and sporty visuals. The main goal is to develop high-quality, short-form content primarily for Instagram Reels, Instagram posts, and paid social ads. Content should feature cinematic movement, premium product shots, sharp typography, and clean editing, targeting a luxury wellness audience. We want to avoid corporate or meme-style edits, bodybuilding visuals, and cluttered designs. Our references include brands like Humantra, Arc’teryx, Drinktmrw, rcvrydrinks, drinkmagna, erewhon, and nocta. Deliverables may include short-form reels, ad creatives, product edits, UGC-style content, cinematic montages, and motion graphics. The ideal expert understands modern Instagram and TikTok trends, has a strong portfolio with premium brands, and excels at clean, high-end video editing.

Budget range:
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Examples:
Humantra
Arcteryx
Drinktmrw
rcvrydrinks
oneburgerworldwide
drinkmagna
erewhon
nocta

About the client
My name is Ali, founder of Hummin — a modern hydration brand built around clean design, everyday performance, and premium simplicity. Hummin was created to bring a more refined approach to hydration. Most electrolyte brands feel overly aggressive, cluttered, or built purely for extreme endurance. We wanted to create something cleaner, more balanced, and genuinely enjoyable to use daily. Our first product is a premium electrolyte sachet formula featuring six essential electrolytes, vitamins, zero sugar, and lemon-paired flavours designed to taste clean and refreshing without excessive saltiness. The brand aesthetic is heavily inspired by movement, sport, luxury wellness, and modern minimalism. Visually, we lean toward cinematic, high-end, performance-driven content rather than traditional supplement-style marketing. We are currently preparing for launch across Shopify, Amazon, and social platforms, and are looking to build a strong long-term visual identity through high-quality short-form content and storytelling.