CoreFactor Inc. - Adobe Digital Marketing Specialist (Contract)

Digital Marketer is needed in Toronto, Canada.

Client: CoreFactor Inc.

Location: Downtown Toronto (Underground city), ON, ca

Contract: Contract

Job Description

CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA. This position is hybrid and will require the successful incumbent to go into the office 2-4 times per week located in Downtown Toronto.

The Adobe Digital Marketing Specialist leads the development and execution of data-driven, client-centric marketing experiences across channels. This role is responsible for translating client insights into personalized journeys, enabling next-best-action strategies, and driving measurable impact across acquisition, engagement, and retention.

Requirements

• Experience in digital marketing, personalization, or MarTech (financial services preferred)
• Strong understanding of customer data, segmentation, and lifecycle marketing
• Hands-on experience with personalization or campaign orchestration platforms
• Proven ability to drive cross-functional initiatives and deliver business impact
• Analytical mindset with comfort leveraging data to inform decisions
• Strong communication and stakeholder management skills

Key Responsibilities

Personalization Strategy & Execution:

• Design and deliver cross-channel personalized experiences (web, app, email, paid media)
• Translate segmentation, behaviours, and client signals into actionable journey strategies
• Enable “next best action” and offer personalization across the client lifecycle

MarTech & Capability Enablement:

• Leverage platforms (e.g., CDP, AJO, targeting tools) to operationalize personalization at scale
• Support roadmap delivery, vendor integration, and capability adoption across teams
• Partner with technology and data teams to ensure strong data connectivity and activation

Experimentation & Optimization:

• Lead test-and-learn programs (A/B, multivariate) to optimize journeys and campaigns
• Analyze performance, derive insights, and continuously improve relevance and conversion
• Establish measurement frameworks tied to business and client outcomes

Cross-Functional Collaboration:

• Partner with Growth, Product, Analytics, and Channel teams to embed personalization into campaigns and digital experiences
• Support prioritization, roadmap alignment, and execution across squads

Change Management & Adoption:

• Drive adoption of personalization best practices across the organization
• Support training, documentation, and process evolution to scale capabilities