Logo for nordic SaaS startup
We’re commissioning a complete visual identity for Dokimi — a Nordic SaaS platform for managing structured learning. The name is the Greek δοκιμή (test / trial / examination). First market is Norwegian driving schools, where we’re replacing the incumbent (TABS), but the brand is built to reach further: any domain where learners progress through a curriculum toward a certified outcome. The audience is small-business owners and office staff evaluating us against legacy software, so the brief is Nordic-professional. Closer to Linear, Stripe, Vipps and Things 3 than to Duolingo or Canva. Trust over excitement. The metaphor toolkit is examination, calibration, proofreading marks, geometric craft — not the subjects being learned. No cars, roads, wheels, keys, graduation caps, lightbulbs, or Greek temples. We want to stand out by skipping the visual clichés our competitors all use. The embroidery test is the bar: the mark must work in a single thread color at chest-pocket size on a polo shirt and still read as Dokimi. Limited shading is fine for promotional contexts, but the canonical asset is flat. Scope: primary mark, horizontal lockup, stacked lockup, wordmark-only, favicon set, 1024 app icon, 1200×630 social card, and clear-space/minimum-size docs. Source files should be provided in Figma or Illustrator, plus an SVG with named, unmerged layers for later animation as Lottie or Rive.
Budget range:
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About the client
Bootstrapping a startup, so don’t want to overspend before I get funding, but I want a clean logo now, and addons like logo animations, onboard animation and more design elements if it proves to be a viable company!
- Hiring as
- A company
- Hiring stage
- Ready to make a paid hire
- Work type
- Single job, potential follow-up
- Experience level
- Mid-level, senior, expert
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