Brand Identity Designer for Premium Minimal Activewear Brand

Auroka is a new premium minimal activewear brand launching later this year. We are building a calm, editorial, design‑led identity that sits closer to COS, Totême, and Aesop than traditional gymwear brands. The brand is grounded in quiet confidence, engineered precision, and a refined, minimal aesthetic. We are looking for a Brand Identity Designer with strong experience in fashion, lifestyle, or premium consumer brands. The project includes developing a full visual identity system, including typography system (primary and supporting), visual identity system with clear rules and structure, packaging elements such as swing tags, trims, and care labels, social media templates, and a detailed brand guidelines document. Art direction for photography is optional but preferred. We want someone who can create a clean, modern, timeless identity system with strong typography skills and who is comfortable working with founder‑led brands. The deliverables include a full brand identity system, packaging assets, social templates, and brand guidelines PDF. The aesthetic must feel premium, minimal, and editorial, not motivational or gym‑centric. Please include relevant portfolio examples that reflect this style.

Budget range:
Small project ($750 – 1,500 USD)

Examples:
https://adanola.com/
https://www.varley.com
https://www.aesop.com/
https://toteme.com/en-gb

About the client
I’m Philip, founder of Auroka, a premium minimal activewear brand launching in early 2027. My background is in tech and strategy, and I take a clean, structured, design‑led approach to building brands. Auroka is grounded in calm confidence, engineered precision, and a refined, editorial aesthetic — closer to COS, Totême, and Aesop than traditional gym wear brands. I’m looking for a designer who understands premium minimalism, strong typography, and fashion‑forward identity systems. I value clarity, thoughtful design, and high‑quality execution. This identity will define the brand ahead of our 2027 launch, so I’m looking to collaborate with someone who brings both creative vision and technical precision.