Entertainment Company - Brand Deck

I’m currently developing a new premium LGBTQIA+ electronic music and cultural experience brand called XX, and I’m looking for a graphic designer to help create the initial brand deck and visual identity presentation. XX is much bigger than a typical event brand. The vision is to build a global cultural platform that sits at the intersection of electronic music, immersive experiences, art, fashion, architecture, storytelling and community. The goal is for the deck to feel more like the launch of a luxury fashion house or world-building entertainment brand than a nightclub or festival presentation. What I need initially is a professionally designed brand deck that establishes the XX brand story and vision, brand positioning and purpose, visual identity guidelines, creative and artistic direction, audience and market positioning, experience philosophy, event universe and future concepts, moodboards and visual language, and a long-term expansion vision. The overall aesthetic should lean towards contemporary art, luxury fashion, architecture, surrealism, mythology, psychology, and immersive world-building, while avoiding typical nightclub, circuit party or EDM festival aesthetics. I have already created a detailed creative brief and structure for the deck, which I can share, along with the XX logo and existing concept work.

Budget range:
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Examples:
To help guide the creative direction, these are some of the references that feel closest to where I see XX sitting creatively.

I don’t want XX to feel like a nightclub brand or a festival brand. I want it to feel like a cultural movement that exists between fashion, architecture, art, storytelling and immersive experiences.

Please use these as inspiration for visual language, mood, composition, typography, world-building and atmosphere.

IMMERSIVE WORLD BUILDING

• teamLab Borderless
https://architects.team-lab.com/en/projects/teamLab_borderless/

What I love:

• Exploration and discovery
• Guests moving through worlds
• Boundaries disappearing
• Art becoming an environment
• Emotional immersion

XX should feel like guests are stepping into another reality rather than attending an event. (architects.team-lab.com)

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CONTEMPORARY ART & IMMERSIVE ENVIRONMENTS

• Refik Anadol
https://refikanadol.com

What I love:

• Monumental scale
• Dream-like environments
• Data transformed into emotion
• Infinite spaces
• Human consciousness and perception

His work feels like architecture, technology and psychology merging together. (Refik Anadol)

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ARCHITECTURE & SCULPTURAL FORMS

• Daniel Arsham
https://www.danielarsham.com

What I love:

• Architecture behaving impossibly
• Distorted realities
• Future archaeology
• Monumental sculpture
• Minimal but powerful visual language

Many of the stage and environmental concepts for XX should feel closer to contemporary sculpture than traditional festival staging. (DANIEL ARSHAM)

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FASHION & HUMAN FORM

• Iris van Herpen
https://www.irisvanherpen.com

What I love:

• Fashion becoming architecture
• Organic forms
• Human transformation
• Nature and technology combined
• Sculptural silhouettes

This is a major reference for performers, costumes and visual identity. (Iris van Herpen)

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ADDITIONAL VISUAL REFERENCES TO RESEARCH

• Rick Owens
• Alexander McQueen
• Mugler
• Gareth Pugh
• Zaha Hadid
• Es Devlin
• James Turrell
• Olafur Eliasson
• Snarkitecture
• Studio Drift
• Björk visual campaigns
• Dune (film aesthetic)
• The Cell (2000)
• Annihilation
• Blade Runner 2049
• Foundation
• Arrival

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KEYWORDS FOR THE XX VISUAL WORLD

Surrealism

Contemporary Art

Luxury

Editorial

Desire

Temptation

Transformation

Human Psychology

Architecture

Monumental

Mythology

Future Civilisation

Organic Forms

Dream States

The Subconscious Mind

Sacred Geometry

Fashion

Immersion

Connection

Exploration

Mystery

The Unknown

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MOST IMPORTANTLY

XX should not feel like Tomorrowland.

It should feel more sophisticated, artistic, architectural and emotionally intelligent.

Less fantasy.

More contemporary art.

Less fairy tale.

More psychology.

Less festival.

More cultural movement.

Less spectacle for spectacle’s sake.

More meaning, desire, transformation and human connection.

About the client
I’m the founder of XX, a new premium LGBTQIA+ cultural and entertainment brand currently being developed in the UK. XX sits at the intersection of electronic music, immersive experiences, contemporary art, fashion, architecture, performance and community. The vision is to create a globally recognised brand that goes beyond traditional nightlife by building immersive worlds and transformational experiences that people actively travel to experience. My background is in live events, production and show design, with over 10 years of experience working internationally across concerts, festivals, touring productions and large-scale entertainment. I’ve worked with globally recognised artists and managed complex productions involving large technical teams, which gives me a strong understanding of how creative concepts translate into real-world experiences. The project is currently in its development and brand-building phase, with the first event concepts already being created. The long-term ambition is to build XX into a multi-dimensional cultural platform encompassing events, destination experiences, festivals, fashion collaborations, art installations, hospitality and media. I’m looking to work with creatives who are excited by world-building, storytelling, contemporary culture and premium design. Rather than creating a typical event brand, we’re building the foundations of an entirely new universe that explores themes of discovery, transformation, desire, human connection and stepping into the unknown. The ideal collaborators are people who can think beyond graphics alone and contribute to creating a visual language and identity that feels sophisticated, timeless, culturally relevant and globally scalable.