Layer7 SAPI de CV - Marketing Manager

Marketing Strategist is needed in DIF, Mexico.

Client: Layer7 SAPI de CV

Location: Mexico, DIF, mx

Contract: Freelance

Job Description

This is a remote position. At Layer7, we are building hyper-scale technology where every engineering decision impacts millions of users and the critical operations of banks, retailers, and large companies. We are over 100 passionate professionals tackling highly complex technical problems, from resilient distributed systems to platforms capable of processing billions of interactions per year.

Here, we cultivate a culture of high performance, technical curiosity, and genuine camaraderie, with space to grow, learn, and maintain a healthy work-life balance. If you enjoy solving difficult problems, designing systems that scale without limits, and daring to innovate with impact, this is your place.

Responsibilities include:

• Designing and executing marketing strategies aligned with corporate objectives focused on the customer lifecycle in B2B markets, optimizing messaging according to specific profiles and needs.
• Creating and optimizing Inbound marketing strategies to attract and nurture leads using content and marketing automation.
• Experimenting with innovative techniques to maximize lead generation; web scraping, webinars, strategic alliances, referral programs, and industry events to identify potential prospects and develop business opportunities.
• Optimizing the performance of organic campaigns and accelerated A/B testing results.
• Implementing ABM campaigns targeted at key accounts to ensure alignment with sales and follow-up on specific KPIs.
• Implementing social selling techniques to strengthen relationships with potential clients and improve conversion rates through social media interactions.
• Designing, managing, and optimizing advertising campaigns on social media platforms and search engines (LinkedIn, Meta, Google).
• Defining and developing attractive and differentiating value propositions that connect with the needs of the target client.
• Leading the development of key graphic concepts that visually represent the campaign strategy, aligned with marketing and sales objectives.
• Conducting detailed analyses of the competitive landscape, including market size (TAM) and actionable market segmentation (SOM and SAM), to identify growth opportunities.

Requirements

• Minimum of 5 years of prior experience in B2B marketing and lead generation in the technology or services industry.
• Analytical, communication, innovative and creative thinking skills.
• Advanced knowledge in content generation strategies and automation.
• Advanced knowledge in social media advertising platforms, including LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads Manager.
• Advanced experience in SEM platforms, especially Google Ads.
• Experience in creating and executing ABM campaigns.
• Deep knowledge of SEO practices.
• Advanced knowledge in market and competitive analysis, with the ability to create detailed reports and strategic recommendations.

Additional Information

• Competitive salary
• Legal benefits and superior perks
• Excellent work environment
• Dynamic work setting