Head of Marketing [Urgent]

The Role
This is a leadership role on the executive team. You will own the entire marketing function — from strategy and team management to execution and ROI analysis.

You will be extremely hands-on, working across performance marketing, content, SEO, PR, partnerships, and product marketing. You will manage a team, agencies, and freelancers to drive measurable growth in user acquisition, merchant adoption, and brand awareness globally.

Key Responsibilities
Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with CoinGate’s business goals for B2B and B2C verticals
Set annual marketing budgets, goals, and KPIs in partnership with the CEO and leadership team
Act as the voice of the customer, shaping product positioning, messaging, and go-to-market strategies
Team & Resource Management
Lead, hire, and mentor a high-performing marketing team (content, performance, design)
Manage external agencies and freelancers to scale execution efficiently
Foster a data-driven, accountable culture focused on impact over activity
Performance Marketing & Growth
Own all acquisition channels: paid search (Google Ads), paid social (LinkedIn, Twitter, crypto-native networks), SEO, content marketing, email, and affiliate programs
Experiment continuously to find scalable, high-ROI channels for merchant acquisition and gift card user growth
Monitor, analyze, and report on marketing performance metrics (CAC, LTV, ROMI, conversion rates) to executive leadership
Brand & Content
Drive brand awareness and thought leadership around MiCA compliance, crypto payments, and global payouts
Oversee content strategy (blog, case studies, white papers, webinars) targeting CFOs, developers, and e-commerce managers
Manage PR, media relations, and speaking opportunities at crypto and fintech conferences globally
Product Marketing & Partnerships
Partner with Product and Sales teams to launch new features (e.g., crypto payouts, WalletConnect integration) with compelling messaging
Develop partner marketing programs with crypto wallets, e-commerce platforms, and ecosystem partners
Represent CoinGate at industry events and in strategic partnership discussions

Requirements
Must-Have
7+ years of marketing experience, with 3+ years in a leadership role (Head of, Director, or Lead)
Proven track record driving B2B growth in fintech, SaaS, crypto payments, or a regulated financial service
Deep understanding of digital marketing channels (SEO/SEM, paid social, email, affiliate)
Extremely data-driven – you know CAC, LTV, payback period, and ROMI, and you use analytics tools (Google Analytics, Looker Studio, Tableau) to make decisions
Excellent written and verbal communication skills in English
Experience managing budgets and teams (in-house + agencies)

What We Offer
Fully remote from anywhere (EU time zone preferred) or hybrid in our Vilnius office
Equity options available for leadership roles
Opportunity to build and scale a marketing function at a MiCA-licensed crypto leader
Flexible hours, async-first culture
Annual company retreats and team workations
Budget for conferences, courses, and professional development

Budget range:
Receive offers

Examples:
https://coingate.com

Who are you, and what do you do?
CoinGate is a leading EU-licensed crypto payment gateway, founded in 2014. We help businesses like NordVPN and Hostinger accept Bitcoin, Ethereum, and 70+ other cryptocurrencies. We are one of the first companies in Europe to hold a full MiCA license and a Payment Institution license from the Bank of Lithuania, processing over 7 million transactions annually . We also operate a popular Gift Cards store with 5,000+ brands and a Crypto Payouts platform used by global businesses to send mass payments instantly

In what capacity are you hiring?
My company

Where are you in the hiring process?
I’m ready to make a paid hire

What type of work is this?
Full-time position (Contract)

What experience level is needed?:
Mid-level (Industry Average), Senior, Expert