Confidential - Digital Marketing Manager

Digital Marketer is needed in Westbrook, United States.

Client: Confidential

Location: Westbrook, ME

Contract: Part-time, Contract

Job Description

We are seeking an experienced Marketing Manager to lead and execute a comprehensive marketing strategy on a flexible, part-time basis. This role is ideal for a seasoned marketing professional who thrives across both creative and analytical disciplines — someone who can shape a brand’s voice while also driving measurable growth through search, digital, and community channels. You will serve as an embedded partner to our leadership team, owning the marketing function end-to-end with a particular emphasis on brand copywriting and storytelling.

Key Responsibilities

Brand Copywriting & Messaging ★ Core Emphasis

• Develop and steward a compelling brand voice, tone, and messaging framework across all customer touchpoints.
• Write high-quality copy for websites, campaigns, landing pages, email, social, print, and presentations.
• Create brand narratives, taglines, and positioning statements that differentiate us in the market.
• Edit and maintain brand consistency across all team-produced content.

SEO & Local Search

• Own on-page and technical SEO strategy in partnership with the web team.
• Manage and optimize Google Business Profile and local directory listings.
• Conduct keyword research and build content plans that drive organic and local discovery.
• Track rankings, traffic, and local search performance; report on KPIs monthly.

Website Design & Content Management

• Oversee website content strategy, user experience, and conversion optimization.
• Collaborate with designers and developers on site updates, landing pages, and campaigns.
• Write and edit all web copy; ensure pages are SEO-optimized and on-brand.
• Manage CMS updates and coordinate with vendors as needed.

Social Media Content

• Develop platform-specific content strategies for Instagram, Facebook, LinkedIn, and other relevant channels.
• Write captions, scripts, and creative briefs; coordinate photography and video assets.
• Manage scheduling, community engagement, and growth initiatives.
• Analyze performance metrics and iterate on content approach quarterly.

Email Marketing

• Plan and execute email campaigns including newsletters, promotions, drip sequences, and retention flows.
• Write all email copy; design or direct layout within ESP (e.g., Mailchimp, Klaviyo, or equivalent).
• Grow and segment subscriber lists; maintain list hygiene and compliance (CAN-SPAM/GDPR).
• Report on open rates, click-through rates, and conversion performance.

PR & Earned Media Outreach

• Identify media opportunities, editorial calendars, and story angles relevant to our brand.
• Draft and distribute press releases, media pitches, and contributed article proposals.
• Build and maintain relationships with local and industry media contacts.
• Coordinate interviews, media appearances, and respond to press inquiries.

Community & Event Facilitation

• Plan and execute community events, pop-ups, workshops, and partnership activations.
• Develop pre- and post-event marketing campaigns to drive attendance and amplify impact.
• Foster relationships with local organizations, partners, and community advocates.
• Serve as a brand ambassador at events; represent company values in public-facing contexts.

Requirements

• 5+ years of marketing experience, with demonstrated breadth across the disciplines listed above.
• Exceptional writing skills — portfolio of brand copy, web content, or campaign work required.
• Proven experience with SEO tools (Google Search Console, Semrush, Ahrefs, or similar).
• Familiarity with local SEO and Google Business Profile management.
• Experience managing social media accounts for a brand or organization.
• Proficiency with email marketing platforms and basic HTML email editing.
• Track record of securing media placements or managing PR efforts independently.
• Experience planning and executing events in a community or brand context.
• Strong project management skills; ability to prioritize and self-direct with minimal oversight.
• Experience working as a fractional, contract, or agency marketer is a plus.

What We’re Looking For

The ideal candidate is a confident generalist who leads with creative instinct and follows through with analytical rigor. You know how to craft a sentence that stops a scroll and build a content calendar that converts. You are comfortable being the only marketer in the room and energized by the opportunity to shape a brand from the inside out. We value candidates who ask smart questions, bring proactive ideas, and understand that great marketing is equal parts listening and storytelling.

Engagement Details

• Commitment: Approximately 15–25 hours per week, with flexibility.
• Structure: Contract / freelance engagement; potential to grow.
• Location: Remote-friendly with preference for local candidates for event support.
• Start Date: Immediate / rolling start.
• Rate: Commensurate with experience; open to project-based or retainer structure.

Pay

From $25.00 per hour

Benefits

• Flexible schedule
• Parental leave

Work Location

Hybrid remote in Westbrook, ME 04092