Chiara Carroll Bridal - Email Marketing Specialist and Blog Writer

Digital Marketer is needed in United States.

Client: Chiara Carroll Bridal

Location: Remote

Contract: Contract, Freelance

Job Description

We are seeking a dynamic and detail-oriented Email Marketing Specialist and Blog Writer to elevate our digital marketing efforts. In this role, you will craft compelling email campaigns that engage targeted customer segments and drive conversions, while also producing high-quality blog content that informs, inspires, and builds brand loyalty. Your expertise in marketing automation, analytics, and content creation will be vital in shaping our online presence and nurturing customer relationships. This paid position offers an exciting opportunity to blend creative storytelling with data-driven marketing strategies to make a meaningful impact.

Duties

• Develop and execute targeted email marketing campaigns using platforms such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot to optimize customer engagement and retention.
• Segment audiences based on customer data and behavior to deliver personalized content that resonates.
• Design visually appealing emails using Adobe Photoshop, HTML, CSS, and marketing automation tools to enhance user experience.
• Conduct A/B testing on email subject lines, content, and layouts to improve open rates and click-through performance.
• Analyze campaign performance through Google Analytics, Salesforce reports, and other analytics tools; adjust strategies accordingly.
• Write engaging blog posts that align with SEO best practices, incorporating relevant keywords related to digital marketing, e-commerce, and content marketing.
• Collaborate with cross-functional teams to ensure consistent messaging across all channels and campaigns.
• Manage content calendars for blogs and email campaigns to meet deadlines and strategic goals.

Requirements

• Proven experience in digital marketing with a focus on email marketing campaigns using Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
• Strong copywriting skills with the ability to craft clear, persuasive messages tailored to different audience segments.
• Proficiency in HTML, CSS, Adobe Photoshop for designing emails and visual content.
• Familiarity with marketing automation platforms and customer relationship management (CRM) systems such as Salesforce or HubSpot.
• Experience analyzing campaign data using Google Analytics or similar tools to inform future strategies.
• Knowledge of customer segmentation techniques and personalization strategies for maximum engagement.
• Understanding of A/B testing methodologies to optimize email performance.
• Basic knowledge of SQL or Pardot for data analysis is a plus.
• Ability to produce high-quality blog content related to digital marketing trends, best practices, and industry insights.

Additional Information

Join us as we harness the power of compelling content and innovative email strategies to connect with audiences worldwide. Your creativity combined with analytical prowess will help shape our brand’s voice while delivering measurable results!

Pay: $19.00 - $20.00 per hour

Work Location: Remote