Social Revolt Agency - Senior Paid Media Strategist (Recruitment Marketing Contractor)

Client: Social Revolt Agency

Location: Remote

Contract: Part-time

Job Description

The Senior Paid Media Strategist role is a contract/freelance position focused on recruitment marketing and paid media execution for an established organization with over 20,000 employees. This remote role is specifically dedicated to managing digital talent acquisition campaigns across Meta and Google Ads. Ideal candidates will possess a technical background in recruitment marketing, paid media optimization, lead generation, and performance tracking. This position emphasizes campaign management without client interactions, focusing on enhancing applicant volume and optimizing paid media campaigns.

Requirements

• Deep experience with Meta Ads and Google Ads.
• Strong paid media optimization skills, particularly in lead generation or applicant acquisition.
• Experience running employment, housing, credit, or other Special Ad Category campaigns on Meta.
• Ability to analyze campaign performance and make optimization decisions independently.
• Comfort working with tracking, pixels, UTMs, conversion events, and attribution.
• Experience with recruitment marketing, talent acquisition campaigns, or employment branding is strongly preferred.
• Familiarity with Applicant Tracking Systems such as iCIMS, Workday, Taleo, or similar platforms is preferred.
• Strong understanding of funnel drop-off, lead quality, and conversion optimization.
• Comfort working in spreadsheets, dashboards, and ad platforms.
• Ability to work independently in a contractor or freelance capacity.

Responsibilities

• Manage paid media campaigns across Meta Ads and Google Ads, including Google Search and Performance Max.
• Allocate and optimize budgets based on hiring priorities and campaign performance.
• Monitor campaign performance metrics, including CPC, CPA, lead quality, and applicant volume.
• Track conversions using pixels, UTM parameters, and campaign attribution through an Applicant Tracking System.
• Test ad copy, creative, landing pages, lead forms, and campaign funnels.
• Evaluate the effectiveness of native lead forms vs. direct-to-site traffic.
• Optimize campaigns independently with minimal oversight.
• Troubleshoot performance issues related to recruitment marketing and application drop-off.
• Navigate Meta Special Ad Category restrictions for employment-related campaigns.

Key Challenges

• Overcoming targeting restrictions on Meta for employment ads.
• Addressing friction in applicant drop-offs when using Applicant Tracking Systems.
• Balancing automated Google campaigns with high-intent Meta lead generation efforts.

Ideal Candidate

• A seasoned paid media expert who enjoys execution, optimization, testing, and data analysis.
• Thrives in a project-based environment with a strong understanding of recruitment marketing challenges.

Compensation and Location

Pay: From $20.00 per hour

Work Location: Remote