PR Freelancer for B2B SaaS ItalySearching

We are looking for a senior PR freelancer to support our B2B SaaS company, Plancraft, with market entry into Italy within the trades sector. The ideal expert should have a track record in supporting B2B SaaS companies navigating new markets, especially in the Italian business environment. Our aim is to gain visibility and trust to support our expansion in one of Europe’s largest industries. You will work remotely and collaborate with strategic communications at Plancraft to develop and execute a targeted public relations strategy for the Italian market.

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About the client
Ensuring that great founders and great ideas don’t remain hidden.
I’m fascinated by people who have the courage to build something new: founders, innovators and teams who want to transform industries and solve real problems with their ideas. That’s why I’ve been working at the intersection of start-ups, technology and communication for years. Whether it’s deep tech, AI, digital business models or the transformation of traditional industries, I’m interested not only in the technology itself, but above all in the story behind it and the people who develop, drive and bring it to life. My journey has taken me from my own start-up projects and a Master’s degree in Entrepreneurship & Innovation at Lund University, through the start-up and tech scene, to strategic communications. Along the way, I’ve interviewed founders, advised technology companies and translated complex innovations into stories that journalists, customers, investors, talent and other stakeholders can understand, pass on and get behind.
Today, I’m in charge of Strategic Communications at plancraft and am working to highlight how technology is transforming one of Europe’s largest industries. What drives me is a simple conviction: the best ideas only have an impact when people hear about them. That’s why I help founders, start-ups and forward-looking technologies to gain the attention, trust and visibility they need to Translated with DeepL.com (free version)