Waiheke Wine Tours redesign

Waiheke Wine Tours Ltd, New Zealand’s most Google-reviewed wine tour company, is seeking a UX designer to visually refresh its existing WordPress website. We deliver premium shared, private, luxury, and corporate experiences on Waiheke Island and in Auckland, and our website is well-optimised for SEO and AI search. This project is not a rebuild and will maintain all current site structure, platforms, and SEO rankings. The main goal is to elevate the visual presentation of the website to reflect our premium brand while keeping all structural and SEO elements intact. The designer will be responsible for improving the layout, typography, spacing, navigation, calls to action, layout consistency, and implementing design systems for tour pages and mobile. Photography, colour usage, and overall user experience are central, aiming to communicate high-quality, authentic Waiheke experiences that appeal to a wide range of travel, luxury, and corporate audiences. You will also provide recommendations for icons, typography, colours, and assist in WordPress implementation. Our established blue brand colour must be retained as primary, with complementary colours allowed to enhance a premium look. The ideal candidate will deliver modern, elegant design improvements that boost conversion rates and reflect the luxury and authenticity of our service.

Budget range:
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Examples:
potentially like this with the rest of the tours looking as they do now but with lots of work being done on the way the content looks, its too clunky

About the client
I know exactly what I want, but open to great ideas