MyEmployment - Digital Marketing Lead

Digital Marketer is needed in Las Vegas, United States.

Client: MyEmployment

Location: Las Vegas, NV, us

Contract: Contract

Job Description

This is a remote position.

In this role, you will be responsible for a range of tasks from campaign planning and analytics to content creation and contractor coordination. You will work directly with company leadership to convert strategy into demand, maintain a consistent publishing and outbound rhythm across channels, and apply best practices to all published materials.

Requirements

What You’ll Do:

• Build and maintain a 90-day rolling content and campaign calendar.
• Design, author and run demand-generation campaigns targeting CHROs, Chief People Officers, and CFOs at U.S. employers with 1,000+ employees.
• Build and manage email nurture sequences in ZoHo, segmenting by various demographics.
• Repurpose founder-driven content into multiple formats (long-form, short-form, video, carousel, email) aimed at the employer audience.
• Create, edit, and approve posts, emails, and short videos either independently or with a team of contracted resources to achieve campaign content goals.
• Utilize scheduling, CRM, and analytics platforms (Zoho, Zapier, Metricool) to manage publishing and connect marketing activity to the CRM pipeline.
• Review website, email, and funnel metrics weekly, track performance, test, and modify strategies as needed, and report results and insights to leadership.

What You Bring:

• Proven experience in running multi-channel B2B marketing or demand generation for a founder-led brand, preferably targeting HR, People, or finance leaders.
• A track record of building a marketing function from the ground up, demonstrating hands-on involvement rather than just team management.
• Strong understanding of content cadence, campaign analytics, and funnel optimization.
• Familiarity with publishing, CRM, and automation tools (Zoho, Sendy, Zapier, Metricool).
• Excellent writing and editing skills, maintaining a consistent and credible tone across channels.
• Analytical mindset; adept at testing and learning from data, with knowledge of Google Analytics, Search Console, and conversion fundamentals (load time, CTA testing, conversion tracking).

Benefits

• Great medical, dental, and vision insurance options.
• Retirement plan with company match to help save for your future.
• In addition to 7 observed holidays, team members enjoy 15 days of paid time off.
• Fully remote positions with a family-first culture: flexible, life-respecting, and built on accountability.
• Results-driven environment focusing on outcomes rather than hours worked.