LAASH™ — Shopify Website Design & Build BriefUrgent
LAASH™ is a premium DIY at-home lash extension brand preparing for launch. We are looking for an experienced Shopify designer/developer to design and build our launch website. The site will feature a small catalogue with 9 products across two styles, and must deliver a premium, editorial, and conversion-focused customer experience. All branding, photography, product copy, and a digital application guide have been completed—your role is focused entirely on site design and build, not content creation.
The website should use a small number of well-designed Shopify templates (approximately 9) rather than many unique pages, and should reflect our kit-first purchasing logic in its navigation. The build includes specific templates for homepage, collections, various product pages, educational and blog content, FAQs, contact, and policies. The project also requires the integration and styling of review and email capture apps, mobile-first design and performance, Australian market settings (AUD, GST-inclusive), and handover instructions so we can manage products and content independently. You’ll receive full branding assets, photography, a copy deck, and detailed design references. Please indicate your theme recommendation and a quote aligned to the defined scope and functional requirements. The ideal timeline for completion is 3–4 weeks from kickoff.
Budget range:
$1,000-$1,500
About the client
LAASH™ is a premium DIY at-home lash extension brand preparing for launch. We are looking for one experienced Shopify designer/developer to design and build our launch website: a small catalogue (9 products across two styles), but with a premium, editorial, conversion-focused customer experience. Branding, photography, product copy and a digital application guide are complete — your job is design and build, not content creation. LAASH™ was founded by Kelly, a Sydney-based professional makeup artist with over 22 years of experience across bridal, editorial, fashion and commercial work. The product bridges the gap between one-night strip lashes and salon lash extensions: DIY lash extensions that apply in around 10 minutes, last up to 10+ days, and are reusable.
Customers don’t buy a tray of lashes first. They start with a Starter Kit (Classic or Wispy style) that includes lashes, bond, seal and applicator. After purchase they receive a beautifully designed digital application guide by email, and again via a QR code included in their order. This kit-first purchase logic must be reflected in the site’s merchandising and navigation. I’m Kelly’s business partner and handle the business side of things
- Hiring as
- A company
- Hiring stage
- Ready to make a paid hire
- Experience level
- Mid-level, senior, expert
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