Fashion Marketing StrategistSearching

Digital Marketer is needed in United States.

We are looking for someone who has helped transform an athleisure apparel startup brand into a recognized name and who enjoys building from the ground up. At this stage, I’m not looking for someone to discuss marketing metrics, ROAS, CPMs, CAC, ad spend, algorithms, or growth hacks. Those numbers only become meaningful once the right foundation has been built.
What I’m looking for is someone who can develop the strategic blueprint for launching the brand. That means defining how we introduce the brand to the market, how we create awareness, how we build credibility, how we generate genuine demand, and how we earn customer trust before relying on paid advertising.
I’m looking for a strategic thinker who understands brand building, positioning, storytelling, product seeding, partnerships, community, PR, influencer strategy, retail opportunities, and organic growth. In other words, someone who can answer the question: “How do we get our brand into people’s lives?” rather than “How much should we spend on ads?”
If your approach begins with understanding the brand, creating the right launch strategy, and building long-term demand, then we’re probably aligned.
The freelancer will be responsible for driving brand visibility and promoting our range of athleisure products to target audiences in the United States.
Our Hero claim is “Premium Egyptian cotton essentials, Made for Who You’re Becoming.”
The work will be fully remote.
Thank you for your time, and I hope we have the opportunity to connect.

Budget range:
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