University of Massachusetts Lowell - Digital Content Producer (Temporary, Part Time)

Digital Marketer is needed in Lowell, United States.

Client: University of Massachusetts Lowell

Location: Lowell, MA

Contract: Part-time

Job Description

The Digital Content Producer is responsible for supporting enrollment marketing efforts, primarily for the Division of Graduate, Online & Professional Studies, by creating compelling social media and digital content that highlights the online student experience. This role will focus on creating, capturing, editing, and posting stories, photos, and videos across various social media channels including YouTube, Instagram, TikTok, Facebook, and LinkedIn, with the goal of elevating online student voices and strengthening digital engagement.

Reporting to the Manager of eMarketing, the Digital Content Producer will collaborate with the Director of Social Media as needed, attending meetings with social media content providers at the university and sharing or generating content related to activities involving the Chancellor, Advancement, or Admissions.

The position requires a highly creative, deadline-oriented individual with proven experience in creating stories for social media, sourcing and producing visual content, and working collaboratively with others. The position requires approximately 18 hours per week, which can be completed through a mix of on- and off-site work.

Responsibilities

• Produce short form video content, student stories, and social media posts that reflect the experience, milestones, and successes of online students, including capturing and editing video and photo content, as well as interviewing students, staff, and faculty.
• Event photography and/or videography, including commencement, ASL Honors event, and sourcing material from online students participating in University study abroad opportunities.
• Maintain university-wide graphic, brand, and messaging standards.
• Collaborate as needed with the Director of Social Media and other social media contributors at the University to share content and creative assets.
• Other related duties as assigned.

Requirements

• Bachelor’s degree in new media, multimedia, communications, or a related field.
• At least 1-2 years of experience producing digital content, including writing and creating stories and videos.
• Demonstrated experience with relevant software such as Adobe Photoshop, Illustrator, Lightroom, Canva, and CapCut.
• Fluency with social media platforms (Facebook, Instagram, Threads, LinkedIn, YouTube, TikTok, X).
• Excellent oral and written communication skills.
• A passion for storytelling, innovation, and using new technologies.
• Ability to manage multiple deliverables and timelines.
• Ability to maintain collegial relationships without sacrificing the integrity or quality of the final product.
• Experience handling shifting priorities and deadlines.
• Experience in higher education is a plus.
• Ability to work independently and as part of a team.
• Knowledge of digital marketing.
• Photography and videography skills.

Position Details

• Employment period: 6-12 month contract.
• This is a non-benefitted, part-time position, max hours 18 per week.
• Hourly Pay Range: $25-27 per hour, with experience.
• Schedule: Flexible. Project-based. Work can be completed on-site or off-site as needed. May be required to work in-office 1-2 days a week, and/or attend on-campus meetings as needed.
• This position may require travel between campuses for meetings and occasional attendance at events, including some evening and weekend work.
• GPS Operations Hours: 8:30 am - 5 pm, Monday - Friday.

Other Information

Professionalism and respect for confidential information are emphasized. This position will involve interacting with multiple department directors, faculty, students, and other support staff in a collaborative environment.

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applicants is received.

This is a temporary, non-unit, non-benefited position.

Please include a resume and cover letter with your application. Names and contact information of three references will be required during the application process.