Restaurant Supply - Freelance eCommerce CRO & UX/UI Designer

UX Designer is needed in Tampa, United States.

Client: Restaurant Supply

Location: Tampa, FL

Contract: Part-time, Freelance

Job Description

We are seeking an experienced Freelance eCommerce CRO & UX/UI Designer to drive measurable improvements across the RestaurantSupply.com eCommerce experience. The primary objective of this position is to increase conversion rate and revenue through data-driven UX/UI improvements, experimentation, and continuous optimization. The ideal candidate has a demonstrated track record of improving the commercial performance of high-traffic eCommerce websites.

Responsibilities

• Analyze customer behavior, website analytics, session recordings, and performance data to identify conversion barriers and revenue opportunities.
• Develop UX hypotheses and recommend improvements designed to increase conversion rate, revenue per visitor, average order value, and other key eCommerce KPIs.
• Design high-quality, conversion-focused user experiences and interfaces in Figma.
• Optimize critical eCommerce experiences including navigation, search, category and product pages, cart, checkout, and product discovery.
• Partner closely with developers and A/B testing teams to convert UX hypotheses into experiments.
• Design variations for A/B and multivariate testing and iterate based on results.
• Use tools such as Google Analytics, Microsoft Clarity, and Hotjar to support design decisions.
• Evaluate experiment results and translate findings into actionable recommendations.
• Maintain a professional, polished, and trustworthy website experience.
• Work independently to identify and prioritize high-impact opportunities.
• Stay current on eCommerce UX and conversion optimization best practices.

Requirements

• 5+ years of professional UX/UI or Product Design experience, particularly with high-traffic eCommerce websites.
• Documented success in designing UX/UI improvements resulting in increased conversion rate and revenue.
• A strong portfolio showcasing eCommerce work, design contributions, experimentation approach, and outcomes.
• Advanced proficiency with Figma or similar design tools.
• Experience with conversion rate optimization (CRO), A/B testing, and usability optimization.
• Familiarity with behavioral and analytics tools like Google Analytics, Microsoft Clarity, and Hotjar.
• Understanding of eCommerce customer journeys and conversion funnels.
• Ability to translate data and customer behavior into clear UX recommendations.
• Experience collaborating with developers for implementation of designs.
• Strong attention to detail and commitment to quality and documentation.
• Self-directed with the ability to proactively identify opportunities and ownership of results.

Required Skills

• Experience optimizing large-scale eCommerce platforms.
• Experience with B2B eCommerce or complex product catalogs.
• Familiarity with eCommerce platforms such as Shopify.
• Track record of delivering incremental revenue or conversion growth through UX/CRO initiatives.
• Experience working in rapid experimentation environments.

Pay Range and Compensation Package

This is an independent freelance/contract engagement and does not include employee benefits such as health insurance, retirement plans, or paid time off.

Equal Opportunity Statement

We believe that where you work and what you do matters. We foster a supportive and collaborative environment where team members can grow professionally while contributing to meaningful work.

Working Hours

This is a remote, part-time freelance position open to candidates based in the United States. Working hours are flexible, but freelancers must be available during U.S. business hours to collaborate effectively. The expected weekly time commitment will be based on business needs.

Why Work With Us?

We foster a collaborative environment where you can build meaningful relationships and see the direct impact of your contributions. Your work will have a measurable impact on the performance of a high-traffic eCommerce business through conversion and revenue improvements.

Perks and Benefits

• Fully remote work flexibility.
• Flexible part-time schedule.
• Opportunity to work on a high-traffic, established eCommerce platform.
• Direct access to analytics and experimentation opportunities.
• Ability to see the measurable impact of designs through testing.
• Close collaboration with development and experimentation teams.
• Potential for ongoing freelance engagement based on performance.