Naukripay - Social media influencer ( Work from home)

Influencer Marketing Manager is needed in Delhi, India.

Client: Naukripay

Location: Delhi, DL, in

Contract: Freelance

Job Description

This is a remote position for a Social Media Executive with a focus on influencer marketing. The role involves managing creator partnerships, planning brand campaigns, and building online visibility. Key responsibilities include scouting talent, negotiating terms, tracking performance metrics, and aligning creator content with brand goals across platforms like Instagram, YouTube, and TikTok.

Requirements

Education: Bachelor’s degree in Marketing, Mass Media, Public Relations, or Communications.

Experience: 1 to 3 years handling social media channels or digital marketing campaigns.

Communication Skills: Strong verbal and written communication for daily creator outreach.

Platform Knowledge: Deep familiarity with Instagram, YouTube, X, and TikTok metrics.

Organizational Skills: Proficiency with tracking tools, content calendars, and spreadsheets (Google Workspace/Excel).

Key Responsibilities

Influencer Scouting: Find and vet relevant micro and macro-influencers matching brand identity and target demographics.

Relationship Management: Build long-term partnerships with creators, agents, and talent managers.

Campaign Coordination: Send briefs, review content drafts, and ensure posts go live on schedule.

Negotiation & Contracts: Assist in cost negotiations and ensure compliance with brand guidelines and deliverables.

Performance Analytics: Track engagement rates, reach, clicks, and ROI to compile campaign reports.

Trend Monitoring: Keep up with fast-moving social algorithms, viral audio, and content formats.