AdvanceLocal - Pittsburgh Steelers Social Media Creator

Content Creator is needed in Mechanicsburg, United States.

Client: AdvanceLocal

Location: Mechanicsburg, PA

Contract: Part-time

Job Description

PennLive is seeking a creative, digitally savvy Social Media Creator to enhance our far-reaching Pittsburgh Steelers content. This part-time role is ideal for a self-starter who understands how to tell compelling stories across platforms and can translate our journalism into engaging, social-first content that drives loyalty for readers, viewers, and listeners.

The ideal candidate will create and publish content tailored for Facebook, Instagram, TikTok, and YouTube, helping expand PennLive’s reach and deepen audience engagement both in western PA and across the nation. This includes producing social media cards, vertical videos, short-form explainers, and other platform-native content that complements and elevates our coverage.

We’re looking for someone with a strong sense of visual storytelling and experience using design tools to create eye-catching graphics and videos. The right candidate will be proactive, creative, and tuned into social trends, with the ability to move quickly on breaking news, game-day moments, and all things Steelers.

Responsibilities include collaborating with reporters and editors, identifying content opportunities, optimizing posts for each platform, and tracking performance to inform future strategy.

The pay rate for this position is $25.00 per hour. This is a part-time, temporary position for up to six months. This job requires reliable transportation to meet with sources or cover events.

Requirements

• Bachelor’s degree in journalism, communications, or a related field or equivalent experience
• A minimum of two years of relevant experience in social media presence and engagement
• Proven experience building, maintaining and engaging audiences on social media platforms
• Understanding of social media platforms and knowledge of their application for news
• Deep interest in local news and knowledge of content trends
• Working knowledge of analytics reporting suites for websites and social media
• Ability to work independently, including remotely, and to prioritize tasks
• Demonstrated writing and organizational skills
• Comfort working across written, visual and audio platforms
• Tech-savvy at the content level; experience with animated gifs, manipulating photos, producing and editing video a plus

Additional Information

This position requires reliable transportation to meet with sources or cover events.