Skydance - Email Marketing Specialist (Temporary/Independent Contractor)

Client: Skydance

Location: Remote

Contract: Temporary, Freelance

Job Description

Paramount Games is looking for a contractor/temporary Email Marketing Specialist to support campaign execution across its growing portfolio of titles. This role is hands-on and end-to-end, encompassing strategy and execution. The candidate will be responsible for everything from copy and build to deployment and reporting, and must work closely with in-house campaign and design teams while being able to operate independently and move fast. This is not a strategy-only or copy-only role; the right person should be comfortable writing subject lines and building journeys in Salesforce Marketing Cloud.

This is a temporary role anticipated to last approximately 6 months, and can be a temporary W2 employee or independent contractor if you have your own LLC.

Requirements

What You’ll Do

• Partner with the campaign team to understand program goals, audience segments, and send cadence for each title and activation.
• Brief the design team on email creative needs and ensure assets are delivered on-spec for SFMC builds.
• Write email copy — subject lines, preview text, headlines, and body — that’s on-brand, conversion-focused, and tailored to audience and beat.
• Build and QA emails in Salesforce Marketing Cloud using existing branded templates.
• Build and manage journeys in SFMC, including segmentation logic, send rules, and suppression lists.
• Set up and QA UTM tracking and ensure data capture flows are functioning correctly pre-send.
• Deploy emails and monitor send health, deliverability, and engagement metrics post-send.
• Manage IP health and sender reputation, flagging any deliverability issues proactively.
• Pull and interpret performance reports, surface insights and recommendations to the campaign team.
• Maintain organized, well-documented campaign records within SFMC.

What You Bring

• 5+ years of experience in email marketing, CRM marketing, or lifecycle marketing, with at least 3 years of hands-on Salesforce Marketing Cloud experience.
• Hands-on SFMC experience — you’ve built, QA’d, and deployed in the platform, not just managed vendors who do.
• Strong email copywriting skills with a track record of writing for gaming, entertainment, or fan-driven audiences (a plus).
• Familiarity with HTML/CSS email rendering, mobile optimization, and dark mode QA.
• Understanding of CRM best practices — segmentation, suppression, A/B testing, deliverability, IP warming.
• Comfort working across multiple titles or campaigns simultaneously with shifting priorities.
• Clear, direct communicator who can work cross-functionally with creative and campaign teams without heavy oversight.

Nice to Have

• Experience with landing page/email capture flow & tools.
• Background in games, entertainment, or IP-driven marketing.
• Familiarity with UTM architecture and analytics platforms (Adobe Analytics, GA).

Engagement Details

• Freelance/contract, W-9 or corp-to-corp.
• Hours variable week-to-week based on campaign volume; estimated X–X hours/week.
• Remote; must be available for regular syncs during PT business hours.

The hourly rate for this role is $36 - $53.