NewSeoul - Content Strategist / Personal Branding Specialist (Freelance)

Client: NewSeoul

Location: Remote

Contract: Part-time, Contract

Job Description

We’re building a Korean facial brand focused on making clinical-grade Korean skincare more accessible through fast, results-driven facial treatments. Before launching, we’re building a strong online presence through educational and founder-led short-form content across Instagram Reels, TikTok, and YouTube Shorts. We’re looking for a creative strategist who can help turn ideas into engaging videos that educate, build trust, and grow an audience.

Requirements

What You’ll Do:

• Write compelling hooks and scripts for short-form videos.
• Identify viral short-form content opportunities.
• Coach me on delivery, pacing, and speaking naturally on camera.
• Review recorded videos and provide actionable feedback.
• Develop a weekly content strategy and publishing calendar.
• Research trending skincare and Korean beauty topics.
• Adapt technical skincare concepts into simple, engaging language.
• Work with a video editor by supplying context, shot suggestions, captions, and editing notes.
• Continuously refine content based on performance and audience engagement.

What I’m Looking For:

• Experience growing a founder’s personal brand or creator account.
• Strong scriptwriting skills with a focus on short-form video.
• Deep understanding of TikTok, Instagram Reels, and YouTube Shorts.
• Excellent English writing and communication skills.
• Ability to simplify educational topics into engaging content.
• Familiarity with the skincare, beauty, or wellness industry is strongly preferred.
• Comfortable providing direct coaching and constructive feedback.

Nice to Have:

• Knowledge of viral storytelling frameworks and hook optimization.
• Large social media following.
• Experience collaborating with video editors and creative teams.

Deliverables

Every two weeks, you will provide:

• 8-12 researched content ideas.
• Fully written video scripts.
• Hooks, titles, and caption suggestions.
• Recording guidance for each video.
• Feedback on completed recordings before editing.
• A content calendar with recommended publishing cadence.

Additional Information

About Me: I’ll be the face of the brand and will record all videos myself. I already have a separate video editor. Your role is to help me consistently produce high-quality educational content by handling the research, strategy, scripting, and coaching.

Pay: $500.00 - $1,000.00 per month

Work Location: Remote