HillBridge Consulting - Digital Growth Specialist

Client: HillBridge Consulting

Location: Lagos, LA, ng

Contract: Internship

Job Description

This is a remote position.

• Own the lead funnel end-to-end: attract → capture → nurture → hand off qualified leads to [sales/partnerships/intake].
• Build and manage lead capture mechanisms across all channels — Instagram, LinkedIn, and email (landing pages, forms, DM funnels, newsletter sign-ups, gated content).
• Define what a “qualified lead” looks like for this business, in collaboration with leadership, and track the pipeline against that standard.
• Develop and publish content on Instagram (consumer/patient-facing, educational) and LinkedIn (professional/thought-leadership), designed specifically to move people toward a lead action — not just engagement for its own sake.
• Engage with followers, DMs, and comments to convert interest into leads, not just to maintain presence.
• Build and deploy newsletters and targeted campaigns designed to nurture leads through the funnel.
• Manage subscriber segmentation so messaging matches lead stage (cold, warm, ready-to-convert), and maintain healthcare communication compliance.
• Set up automated workflows that qualify and warm leads with minimal manual effort.
• Supervise and mentor the digital growth intern: assign tasks tied to lead-gen outcomes, give feedback, and set weekly priorities.
• Ensure the intern’s learning goals build toward funnel/lead-gen skills, not just content production.
• Collaborate with management on campaign calendars and strategic direction, anchored to lead targets.
• Report to leadership on lead volume, lead quality, and pipeline health — not vanity metrics.

Requirements

• At least 1 year of hands-on experience managing social media accounts (Instagram, LinkedIn) and email marketing platforms (e.g., Mailchimp, ActiveCampaign, Klaviyo, or similar).
• Prior experience or strong interest in the medical, wellness, or healthcare sector. Ability to communicate medical/health concepts in an accessible, accurate, and engaging manner.
• Willingness to mentor, train, and manage an entry-level intern.
• Strong copywriting and basic visual design skills (proficiency in tools like Canva or Adobe Creative Suite).
• Exceptional written and verbal communication skills.
• Highly organized, proactive, and capable of working closely with senior leadership.

Benefits

• Salary