Leoforce - Senior Director of Marketing Nutritional Supplements

Marketing Strategist is needed in Dallas, United States.

Client: Leoforce

Location: Dallas, TX

Contract: undefined

Job Description

The Senior Director of Marketing for Nutritional Supplements will lead and scale marketing efforts across multiple channels in a fast-growing industry. This role involves overseeing a growing in-house creative and marketing team to drive customer acquisition, retention, brand growth, and revenue across various products, including vitamins, protein, and wellness supplements. The ideal candidate will have a deep understanding of modern DTC marketing and thrive in a fast-paced environment, with experience in lifecycle marketing, paid media, influencer partnerships, and social growth.

Responsibilities

• Lead and manage the internal marketing and creative team, including designers, content creators, media buyers, and lifecycle marketers.
• Develop and execute integrated marketing strategies focused on customer acquisition, retention, and brand awareness.
• Own performance across key marketing channels such as Email, SMS, Influencer and affiliate marketing, and Paid social.
• Build and optimize lifecycle marketing campaigns to increase LTV, retention, and repeat purchases.
• Oversee creative strategy and content direction for ads, landing pages, social media, and product launches.
• Collaborate with leadership on growth initiatives, campaign planning, budgeting, and forecasting.
• Analyze campaign performance and KPIs to improve ROAS, CAC, conversion rates, and customer engagement.
• Identify new marketing opportunities, trends, creators, and acquisition channels in health and wellness.
• Manage external agencies, freelancers, influencers, and strategic partners as needed.
• Help scale systems, processes, and team structure as the company grows.

Requirements

• 5+ years of marketing leadership experience, preferably within DTC, eCommerce, health & wellness, supplements, fitness, or consumer products.
• Proven experience managing and growing marketing teams.
• Strong understanding of email & SMS platforms (Klaviyo, Postscript, Attentive, etc.) and paid media platforms (Meta, TikTok, Google, YouTube).
• Experience with influencer and creator partnerships and organic social growth strategies.
• Deep knowledge of TikTok and Instagram marketing trends and content strategies.
• Experience scaling customer acquisition campaigns with measurable ROI.
• Strong analytical mindset and excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-moving entrepreneurial environment.

Preferred Qualifications

• Experience in the nutritional supplements, fitness, wellness, or sports nutrition industry.
• Familiarity with subscription-based eCommerce models.
• Experience working with UGC creators and performance creative testing.
• Knowledge of Shopify and DTC eCommerce ecosystems.

About Us

We are a passionate health and wellness brand focused on creating high-quality nutritional supplements. Our products are designed to support performance, recovery, energy, and overall wellness. Our team comprises marketers, creators, athletes, and innovators dedicated to building a brand that connects with today’s consumer. As we scale, we focus on performance, collaboration, innovation, and accountability, seeking driven individuals to join us in shaping the future of the supplement industry.

Why Join Us?

• Competitive salary + performance incentives.
• Opportunity to help shape and scale a rapidly growing brand.
• Collaborative and entrepreneurial work environment.
• Career growth and leadership opportunities.
• Employee discounts and wellness perks.