Horizon Media, Inc. - Senior Web Analyst, Experience Analytics (Temp)

Data Analyst is needed in New York, United States.

Client: Horizon Media, Inc.

Location: New York, NY

Contract: Part-time

Job Description

Who We Are

Horizon Commerce is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth. We opened our virtual doors in February of 2020, during a transformation in Retail and eCommerce.

We partner with leading brands to fuel commerce, understanding that brands need a “digitally native” partner to succeed in today’s rapidly evolving landscape. As part of Horizon Media, the largest independent media agency in the U.S., we aim to optimize the full modern consumer path from discovery through conversion.

At Horizon Commerce, we value diverse experiences, skills, and perspectives and strive for an environment where employees feel supported and empowered. Our approach is to hire talented individuals, challenge them, and provide opportunities for growth.

Job Summary
The Senior Web Analyst reports to the VP of Experience Analytics, empowering clients to achieve their business objectives through analysis of their digital experiences, including websites and apps. Responsibilities include delivering website experience analytics, having expertise in both Adobe and Google analytics products, and knowledge of SQL, tag management, and data visualization tools. This position requires strong communication skills and a passion for developing engaging digital experiences.

What You’ll Do

Experience Analytics

• Conduct comprehensive analysis regarding performance and trends of marketing initiatives and their impact on client business.
• Serve as an individual contributor in completing analytics work for clients.
• Lead development of client-specific measurement strategies and frameworks for assessing experience performance.
• Collaborate with senior members and other teams to develop measurement strategies aligned to business or marketing objectives.
• Deliver actionable insights and consistent root-cause analysis for decision-making across clients.
• Analyze website data for user pain points, feature usage patterns, and conversion drivers.
• Execute various analysis techniques and communicate insights effectively.
• Create and maintain dashboards and data transformations using data visualization platforms.
• Ensure website analytics tracking/tag management is accurate and reporting correctly.
• Assess tracking gaps and set requirements for new tracking implementations.
• Partner with internal teams and non-Marketing clients to deliver insights and develop reports.

Preferred Skills & Experience

• Bachelor’s degree in a related field (e.g. marketing, statistics).
• 4+ years of experience in web analytics (focus on Google Analytics/GA4), preferably within an agency.
• Strong understanding of web analytics tools (Adobe Analytics or Google Analytics).
• Experience with tag management tools (Google Tag Manager or Adobe Launch).
• Experience with A/B testing and data visualization/analysis tools (Excel, Tableau).
• Good understanding of descriptive statistics.
• Experience in an agency setting.
• SQL knowledge is a plus.
• Desire to learn web development or data science is a plus.
• Excellent communication and presentation skills.
• Collaborative and team-oriented.
• Comfortable in a startup environment: resourceful, flexible, resilient, and capable of handling rapid changes.

Certificates, Licenses and Registrations

• GA4 training and certification preferred.
• Willingness to get trained and certified on additional platforms is required.

Compensation

Salary Range: $46.00 to $55.00 an hour. Actual rate may vary based on skill sets, experience, and other factors.

Physical Activity and Work Environment

No physical activity requirements exist for this role.

Base Pay

The responsibilities and skills outlined are intended to describe the nature of the work performed by employees. They do not establish a contract for employment and are subject to change at the employer’s discretion.

Diversity and Equal Opportunity

Horizon Media is committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, in accordance with legal requirements.