Performance Marketing MentorMentorship

Performance Marketer is needed in Pune, India.

SAN Telequip Private Limited is seeking a senior performance marketing expert for a short hybrid engagement in Pune, with travel applicants considered. We are an Indian OEM and manufacturer of industrial networking and communication products serving sectors including power and energy, railways, industrial automation, building automation, data centres, oil and gas, and infrastructure.

We need guidance and support for B2B lead generation through Google Ads, LinkedIn Ads and Facebook Ads. The focus is on reaching relevant decision-makers, including system integrators, OEMs, EPC companies, automation engineers, consultants, IT and network managers, and procurement teams. The work should cover campaign targeting, conversion tracking, remarketing, optimisation and measurable return on investment, with an emphasis on generating high-quality leads rather than traffic.

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About the client
About SAN Telequip SAN Telequip Private Limited is an Indian manufacturer of industrial networking and communication solutions, established in 1989. The company focuses on connecting machines, systems, and people across industrial and infrastructure environments. SAN Telequip has delivered 35,000+ installations and operates with strong in-house R&D and an ISO 9001:2015-certified quality framework. ([San Telequip][1]) What SAN Telequip manufactures Its portfolio includes: * Industrial Ethernet Switches – Managed, Unmanaged, PoE, Layer 3, IEC 61850 and railway-oriented solutions

• Media Converters – Ethernet-to-Fiber and other interface conversion solutions
• Industrial Terminal Servers
• IIoT Gateways & Industrial VPN Routers
• Cellular Connectivity Solutions
• Protocol Gateways & Converters – including BACnet, Modbus, PROFINET, HART, CANopen and EtherCAT solutions
• Networking & Surveillance solutions ([San Telequip][2]) Industries served SAN Telequip’s solutions are used across Power & Energy, Railway & Metro, Oil & Gas, Building Automation, Industrial Automation, Process Automation, Data Centers, Mining, TMS/ATMS, Security & Surveillance, Telecom, Infrastructure and Automotive. ([San Telequip][1]) Key strengths Manufacturing + R&D + Industrial Expertise is a major part of SAN Telequip’s positioning. The company highlights its state-of-the-art manufacturing capabilities, in-house engineering and R&D, 24×7 local technical support, and focus on rugged, reliable connectivity for mission-critical applications. Its current technology focus includes Edge Computing, Secure Industrial Networking, TSN, Cybersecurity, 5G and Cloud Connectivity. ([San Telequip][1]) Simple positioning statement > SAN Telequip is an Indian industrial technology manufacturer providing reliable networking, connectivity, IIoT and protocol-conversion solutions that help industries connect, communicate and operate more efficiently. For your Performance Marketing freelancer, I would position SAN Telequip primarily as a B2B industrial OEM/manufacturer, not simply as a networking-products company. The campaigns should target decision-makers such as System Integrators, OEMs, EPC companies, automation engineers, consultants, IT/network managers and industrial procurement teams across the key sectors above. ([San Telequip][1]) SAN Telequip Official Website - https://santelequip.com