Blackridge Group - Freelance Content Creator / Copywriter - Full Remote

Content Creator is needed in Luxembourg, Luxembourg.

Client: Blackridge Group

Location: Luxembourg, L, lu

Contract: Contract

Job Description

We are looking for an experienced Freelance Content Creator / Copywriter to create high-quality, engaging and conversion-focused content for our clients, primarily SMEs and small businesses. The role covers a wide range of formats and channels, including websites, landing pages, articles, newsletters, email campaigns, social media, sales materials, and brand content. We need someone who can quickly understand a business, its audience, and positioning, and turn complex topics into clear, engaging, and conversion-oriented content.

Requirements

• Experience: Solid and demonstrable experience in copywriting and content creation, ideally within an agency environment or working with multiple clients.
• Copywriting: Excellent command of persuasive writing techniques, storytelling, hooks, value propositions, and calls to action.
• Content Marketing: Ability to produce both short-form and long-form content, including articles, web pages, newsletters, and sales materials.
• Web: Good understanding of conversion principles and content structure for websites and landing pages.
• SEO/GEO: Good understanding of SEO content fundamentals. Knowledge of GEO/AEO and AI-powered search is a plus.
• Social Media: Good understanding of the formats, trends, and best practices of major social media platforms.
• AI Tools: Strong ability to use AI tools for research, ideation, and content production without relying solely on automatically generated content.
• Adaptability: Ability to quickly understand different industries and adapt tone, messaging, and writing style to each brand.
• Organization: Excellent ability to manage multiple clients and projects simultaneously while meeting deadlines.
• Personal Skills: Creative, curious, rigorous, autonomous, and highly attentive to detail.
• Portfolio: The ability to present concrete examples of content, campaigns, websites, or projects delivered will be highly valued.

Your Responsibilities

Content Strategy & Ideation:

• Understand each client’s positioning, services, audiences, and business objectives.
• Identify relevant topics, messages, and creative angles.
• Contribute to defining editorial guidelines and brand tone of voice.
• Adapt content to different stages of the customer journey.
• Repurpose key ideas and content across multiple formats and channels.

Web & Conversion Copywriting:

• Write content for websites, service pages, and other digital platforms.
• Create conversion-focused landing pages.
• Write compelling headlines, hooks, value propositions, and calls to action.
• Optimize existing content to improve clarity, impact, and conversion potential.
• Adapt messaging to different target audiences and customer personas.

Content Marketing:

• Write articles, guides, case studies, and other editorial content.
• Produce content that strengthens brand expertise, credibility, and authority.
• Collaborate with SEO/GEO specialists to create content optimized for traditional search engines and AI-powered search and answer engines.
• Turn technical or industry-specific information into accessible and engaging content.

Email & Marketing Content:

• Write newsletters and email marketing campaigns.
• Create prospecting, nurturing, and conversion email sequences.
• Produce copy for different marketing campaigns and initiatives.
• Adapt messaging according to the channel, audience, and campaign objective.

Social Media Content:

• Write content for LinkedIn, Instagram, Facebook, and other relevant platforms.
• Create effective hooks, captions, and calls to action for social media.
• Collaborate with Social Media Managers, graphic designers, and video editors to turn ideas into engaging content.
• Adapt and repurpose content across different platforms and channels.

AI & Content Production:

• Effectively use AI tools for research, ideation, content structuring, and optimization.
• Review, improve, and enrich AI-assisted content to ensure quality, relevance, and originality.
• Maintain a consistent and distinctive brand voice when using AI-assisted workflows.
• Stay up to date with emerging tools and practices related to AI-powered content creation.

Collaboration Details

• Status: Freelance / Independent Contractor
• Location: 100% Remote
• Start Date: As soon as possible
• Clients: Primarily SMEs and small businesses
• Collaboration Model: Fixed-price projects or day-rate assignments depending on the project