Vrinda International - WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS

Data Analyst is needed in KA, India.

Client: Vrinda International

Location: Remote, KA, in

Contract: Contract

Job Description

We are looking for a hands-on Web Analytics Developer to manage and enhance end-to-end digital measurement for B2B platforms. This role covers analytics, tagging, server-side tracking, data integration, and reporting.

Requirements

Experience: 5+ Years

Location: Remote

Shift: 1:30 PM – 10:30 PM IST

Budget: ₹1.3 LPM

Employment Type: Contract

MUST-HAVE SKILLS:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM) & Server-Side GTM (sGTM)
• BigQuery & SQL
• JavaScript, HTML & APIs
• Data Layer & Event/Conversion Tracking
• Consent Management & OneTrust
• First-Party Data & Identity Resolution
• Browser Developer Tools & Network Debugging
• CRM/Analytics Data Integration
• Troubleshooting ad blockers, cookies & privacy restrictions

Key Responsibilities

• Implement, configure & optimize GA4/GTM/sGTM
• Build tracking for leads, conversions, campaigns & customer journeys
• Integrate GA4, BigQuery, CRM & BI platforms
• Define data-layer specifications and tracking standards
• Validate, monitor & troubleshoot analytics data
• Improve measurement accuracy across browsers, cookies & privacy controls
• Establish analytics governance and data-quality processes
• Collaborate with Marketing, Product, Sales, IT & Data teams

Good to Have

Experience with Salesforce Data Cloud, CDP, Salesforce/CRM integrations, B2B lead-generation analytics, digital marketing analytics, GCP/Azure and relevant Google Analytics certifications.

Key Focus Areas

GA4 | GTM | sGTM | BigQuery | SQL | JavaScript | OneTrust | Data Layer | First-Party Data | CRM | B2B Analytics