Napa Home & Garden - Digital Marketing Specialist

Digital Marketer is needed in Norcross, Georgia.

Client: Napa Home & Garden

Contract: Freelance

Job Description

Napa Home & Garden, a dynamic home décor wholesaler headquartered in Norcross, GA, is seeking a driven and energetic team player to join our growing team as a Digital Marketing Specialist. This role focuses on website performance marketing for our DTC and B2B sales channels, alongside managing other digital assets. You will report to the Senior Director of Business Development and handle day-to-day execution across site merchandising, conversion optimization, SEO, site analytics, and content. The position emphasizes collaboration with Design, IT, and Sales and will allow for potential strategic ownership as you build your track record in the company.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3-5 years in digital marketing (ecommerce site management, performance marketing, or content) with hands-on ownership of website performance and campaign execution.
• Solid copywriting skills with samples to share.
• Demonstrated hands-on Shopify experience including merchandising, navigation, and promotions.
• Working SEO/AEO knowledge applied to live ecommerce pages.
• Hands-on GA4 experience — conversion and event tracking, funnel reporting.
• Ability to design and analyze structured A/B tests on live pages.
• Familiarity with AI tools for content creation.
• Strong design sense and appreciation for design-led brands.
• Ability to collaborate effectively with cross-functional teams.
• Highly organized and capable of managing multiple projects simultaneously.
• Background in home décor, furniture, interiors, gifting, or consumer goods preferred.
• Familiarity with Shopify app ecosystems and theme customization.

Skills and Qualifications

• Comfortable using AI tools for content creation.
• Curious, self-motivated, and adaptable in a fast-paced environment.

What Success Looks Like

• Site conversion rate and revenue per session.
• Click-through rate (CTR) and campaign performance.
• Testing velocity and win rate on site experiments.
• Organic traffic growth and content production velocity.
• Engagement and audience growth across other digital assets.
• Specific performance targets set with the manager at the start of each quarter.

Tools and Technology

• Website & Performance: Shopify (themes, metafields, navigation, etc.).
• Other Digital Assets: Klaviyo, Sprout Social.
• SEO, Analytics & CRO: SEMrush, Google Search Console, GA4, Lucky Orange.
• AI Tools: Jasper, Claude, Shopify Magic.

Work Setup and Schedule

• Location: Hybrid, based in Norcross, Georgia.
• Minimum 3 days a month in the office.
• Mandatory on-site participation at Atlanta Market twice per year.

Physical Requirements

• Sitting, Standing, Walking.
• Carrying and Pushing/Pulling boxes up to 50 lbs.
• Prolonged computer use and hand coordination; specific vision abilities required.
• Working at trade shows for extended hours.

Benefits

• Health insurance.
• Dental insurance.
• Vision insurance.
• Employee assistance program.
• Flexible Spending Account.
• Health savings account.
• 401(k) and matching.
• Company paid life and long-term disability insurance.
• Voluntary Life and Short-Term Disability insurance.
• Paid time off.