Bluserena SpA Unipersonale - Digital Marketing Manager (m/f/d)

Digital Marketer is needed in Pescara, Italy.

Client: Bluserena SpA Unipersonale

Location: Pescara, PE, it

Contract: Freelance

JOB DESCRIPTION

Bluserena is looking for a Digital Marketing Manager to accelerate digital growth and strengthen commercial performance. The chosen candidate will report to the Director of Marketing & Communication and will be responsible for defining digital marketing priorities, translating insights into strategies that drive acquisition, conversion, direct revenue, retention, and loyalty. This role combines strategic thinking with hands-on execution, requiring close collaboration with commercial teams to identify opportunities and deliver measurable growth.

REQUIREMENTS

• At least 8 years of experience in Digital Marketing, Performance Marketing or comparable roles
• Proven experience leading digital marketing strategies, teams, agencies, and cross-functional initiatives
• Strong commercial mindset, with a track record of connecting marketing actions to revenue, conversion, profitability, and business growth
• Excellent analytical skills and the ability to turn data, customer insights, and market trends into strategic choices and actionable plans
• Advanced knowledge of Performance Marketing, CRM, Marketing Automation, and Digital Analytics
• Solid expertise in customer journeys, CRO, UX, and digital conversion optimization
• Experience managing budgets, forecasts, external partners, and performance against business targets
• Strategic thinking, intellectual curiosity, problem-solving skills, and a strong bias for action
• Excellent communication, influencing, and stakeholder management skills
• Ability to thrive in a dynamic, fast-growing, challenging environment
• Experience in hospitality, travel, leisure, or other consumer-driven industries is considered a plus
• Fluent in Italian and English

LOCATION

This position is open at our Headquarters in Pescara (Abruzzo), with the possibility of remote working according to company policy.

SALARY

Salary Range in line with the pay transparency principles set out in EU Directive 2023/970: CCNL: Tourism – Federalberghi; Level: 1st Level – QB; RAL: €40,000 – €50,000. The final salary placement within this range will be determined based on an objective assessment of the candidate’s skills, previous experience, and professional qualifications demonstrated throughout the selection process.

DIVERSITY AND INCLUSION

This position is open to candidates of all genders, ages, physical abilities, sexual orientations, political opinions, religious beliefs, ethnic origins, and nationalities, in full compliance with applicable equal opportunity and anti-discrimination legislation.

APPLICATION

By submitting your application, you declare that you have read the information available on www.bluserena.it.