The OE Agency - Copywriter | Coaching & Personal Brand (SA)

Copywriter is needed in CapeTown, South Africa.

Client: The OE Agency

Location: CapeTown, GT, za

Contract: Part-time

Job Description

This is a remote position for a Copywriter specializing in Coaching & Personal Brand.

Location: Remote, South Africa

Engagement Type: Independent Contractor | Part-Time, Ongoing

Working Hours: 20 hours per week, with some overlap with Perth business hours (AWST)

Rate: AUD $10–$20 per hour (approximately R115–R230 per hour)

Estimated Monthly Earnings: Approximately R10,000–20,000, depending on hours worked and the exchange rate

About Us: Limitless is a coaching brand based in Perth, Australia, founded by Lezly Kaye. We help business owners scale through strong teams and remote operations and run retreats for women building big businesses and lives. Our content aims to resonate with an audience that is ambitious, self-aware, and eager for growth.

Key Responsibilities

• Write compelling YouTube scripts and video hooks.
• Create engaging social media captions for Instagram, LinkedIn, and Facebook.
• Develop email newsletters and nurture sequences.
• Write landing pages, sales pages, and launch copy.
• Create lead magnets and webinar copy.
• Consistently capture and reflect the founder’s voice across different formats.
• Apply direct-response copywriting principles, including hooks, offers, objections, and calls to action.
• Incorporate feedback and refine copy to meet the intended message, tone, and purpose.
• Deliver high-quality content within agreed deadlines.

Requirements

• At least 2 years of paid copywriting experience, ideally in coaching, personal development, online education, or service-based businesses.
• A portfolio demonstrating both short-form and long-form copywriting, including hooks, captions, emails, or sales pages.
• Demonstrated ability to learn a founder’s voice and write consistently in that style.
• Solid understanding of direct-response copywriting principles.
• Excellent written English with a natural, conversational tone.
• Strong understanding of persuasion, storytelling, and content structure.
• Reliability with deadlines and the ability to take feedback and iterate quickly.
• Availability for some overlap with Perth business hours (AWST), which is 6 hours ahead of South Africa.

Highly Regarded

• Experience writing for founders or personal brands.
• Familiarity with YouTube content strategy or funnels.
• Experience writing launch copy for programs or events.

Benefits, Working Arrangements & Remuneration

• Fully remote, South Africa.
• Independent contractor engagement.
• Part-time, 20 hours per week, ongoing.
• AUD $10–$20 per hour, depending on experience and portfolio.
• Approximate ZAR equivalent: R115–R230 per hour.
• Estimated monthly earnings: R10,000–R20,000, based on approximately 20 hours per week.
• Some working-hours overlap with Perth, Western Australia (AWST).
• Paid trial task for shortlisted applicants.

How to Apply

Please submit your CV along with a portfolio demonstrating your copywriting experience. The portfolio should include examples of both short-form and long-form copy, such as social media captions, YouTube hooks, email sequences, landing pages, or sales pages. We’d also like to hear briefly about your experience writing for founders, coaches, or personal brands. Shortlisted candidates will be invited to complete a paid trial task as part of the recruitment process.