Belcan - Marketing Manager (Retail)

Digital Marketer is needed in New York, United States.

Client: Belcan

Location: New York, NY

Contract: Contract

Job Description

The Marketing Manager will lead go-to-market planning and marketing initiatives for the Team Vision / Target brand across North America, including the United States, Canada, and Puerto Rico.

This role will lead a team responsible for developing and implementing strategic marketing initiatives that build the brand and drive customer traffic, sales, and profitability. The Marketing Manager will work closely with internal and external cross-functional partners to ensure a consistent, integrated customer experience across all touchpoints.

The successful candidate will be a results-driven, innovative, and self-motivated marketing professional with a strong understanding of brand marketing principles and a customer-focused approach.

Key Responsibilities

• Provide brand leadership by defining and communicating a clear vision for brand initiatives.
• Ensure consistent, integrated campaigns and communications across consumer engagement channels.
• Identify, develop, and oversee integrated marketing campaigns supporting key brand initiatives.
• Collaborate with internal and external cross-functional teams to execute marketing programs effectively.
• Develop and implement test-and-learn initiatives based on consumer insights, business opportunities, and industry trends.
• Analyze marketing performance and recommend improvements to current and future initiatives.
• Manage, motivate, and develop team members.

Requirements

• Experience with CRM campaign execution, proofing, and quality assurance.
• Strong attention to detail.
• Solid SQL and data analysis skills, including the ability to independently develop and validate targeting logic.
• Experience with marketing and data tools such as Unica, Responsys, and Google BigQuery.
• Figma experience is a plus.
• Strong analytical, problem-solving, and troubleshooting skills.
• Ability to work effectively through ambiguity and independently resolve issues.
• Proactive communication skills and a strong sense of ownership.
• Strong collaboration and cross-functional partnership abilities.
• In-depth understanding of brand marketing principles.
• Ability to lead and develop a team.

Position Details

• Job title: Marketing Manager
• Job type: Contract
• Duration: 3 months
• Start date: Immediate
• Location: New York, NY 10018
• Office address: 420 5th Avenue, New York, NY
• Work arrangement: Hybrid, with 3 days per week in the office
• Expected hours: 40 hours per week
• Pay rate: $41.44 per hour

Compensation and Benefits

Belcan offers a competitive pay and benefits package. Benefits may include health care, dental, vision, life insurance, 401(k), education assistance, paid time off, holidays, and other legally required paid leave. Offers may consider factors including education, experience, geographic location, and discipline.

Company Information

Belcan provides qualified personnel to leading enterprises worldwide and offers contract, temporary, temp-to-hire, and direct placement opportunities.