Base Design - UX Strategist

UX Designer is needed in New York, United States.

Client: Base Design

Location: New York, NY

Contract: Freelance

Job Description

BaseNYC is seeking a Freelance UX Strategist to translate brand, business, and audience strategies into meaningful, distinctive digital experiences, particularly for websites and other substantial digital projects.

The role involves shaping how a website should work through audience journeys, information architecture, user flows, wireframes, prototypes, and interaction logic. The ideal collaborator combines structured thinking with creative judgment and connects audience needs, organizational goals, content, brand strategy, and creative ambition.

Key responsibilities include:

• Participating in discovery through stakeholder interviews, workshops, audits, and research.
• Synthesizing research, brand strategy, audience needs, and business requirements into experience insights and opportunities.
• Identifying priority audiences, their needs, behaviors, motivations, and key tasks.
• Mapping user journeys and defining how audiences navigate, discover, and engage with content.
• Developing experience concepts that express the project’s strategy and brand idea.
• Defining site maps and information architecture, including structure, navigation, hierarchy, and content relationships.
• Creating wireframes, user flows, and interaction logic across key page types and devices.
• Developing prototypes to explore concepts, clarify interactions, and communicate proposed experiences.
• Presenting UX recommendations and strategic thinking to internal teams and clients.
• Collaborating with strategists, designers, producers, developers, and technical partners to create cohesive, feasible, accessible, responsive, and scalable experiences.

Requirements

• Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
• A portfolio demonstrating audience research, journey mapping, information architecture, user flows, wireframes, and prototypes.
• Strong communication, facilitation, and presentation skills.
• Experience collaborating with multidisciplinary teams and clients.
• Ability to explain and defend strategic decisions, incorporate feedback, and iterate throughout a project.
• Experience working on projects where brand expression and digital experience are closely connected is highly relevant.
• Ability to simplify complex problems and move effectively between conceptual exploration and detailed experience definition.

Role Details

• Employment type: Freelance
• Location: Remote; New York-based opportunity
• Expected start: Project dependent
• Typical day rate: $600–$1,000, depending on experience and project requirements