T&P - Social Copywriter

Copywriter is needed in New York, United States.

Client: T&P

Location: New York, NY

Contract: Temp-to-hire

Job Description

We are seeking a Social Copywriter to develop sharp, culturally relevant, platform-native ideas and copy across multiple brands and social channels. The role will involve creating campaign concepts, video scripts, hooks, captions, headlines, reactive content, and other social-first executions.

You will collaborate with art directors, content creators, strategists, community managers, account teams, and clients to shape brand voice and bring campaigns and always-on content to life. The successful candidate will understand how social copy differs from traditional advertising copy, ensuring content feels timely, human, authentic, and native to each platform.

The role requires working effectively in a fast-paced environment where planned campaigns are balanced with reactive opportunities. You will generate ideas quickly, adapt to changing priorities, monitor cultural and platform trends, and use performance insights to improve future creative work.

Requirements

• 4+ years of copywriting experience in an agency, brand, publisher, or social-first creative environment.
• A portfolio demonstrating strong social-first thinking, conceptual development, copywriting, and storytelling.
• Experience writing scripts, hooks, captions, campaign concepts, headlines, and reactive content for social platforms.
• Strong conceptual skills, with the ability to turn briefs, strategies, trends, and cultural insights into compelling creative ideas.
• Excellent understanding of tone of voice and the ability to adapt writing styles for different brands, platforms, and audiences.
• Deep familiarity with TikTok, Instagram, YouTube Shorts, Facebook, emerging platforms, and the wider social landscape.
• Understanding of what makes content feel native to social rather than adapted from traditional advertising.
• Strong awareness of internet culture, memes, platform behaviors, emerging formats, and social trends.
• Excellent communication, presentation, collaboration, and organizational skills.
• Ability to work quickly, manage multiple projects, respond to changing priorities, and capitalize on emerging cultural moments without compromising quality.
• A genuine passion for social media, internet culture, creative storytelling, and excellent writing.

Additional Information

• This is a temporary-to-permanent opportunity.
• Applicants must be legally authorized to work in the United States.
• The salary range upon conversion to permanent employment is $85,000–$100,000, depending on experience and local labor market conditions.
• Compensation may vary based on geographic location, cost of living, and other factors.
• T&P is an equal opportunity employer committed to a respectful, inclusive workplace where everyone has equal opportunities to progress.