SP - Social Media Content Creator TikTok & Instagram

Content Creator is needed in Roseville, United States.

Client: SP

Location: Roseville, CA

Contract: Part-time

Job Description

We are seeking a creative, social-media-focused Content Creator to grow the online presence of a local restaurant and potentially create content for additional businesses and e-commerce brands.

The primary focus will be producing engaging short-form content for a popular restaurant in the Roseville and Granite Bay area. The goal is to grow TikTok and Instagram organically, increase local awareness, showcase the restaurant’s food and atmosphere, and build a consistent library of content that can also be used in paid advertising.

The role will involve planning, filming, editing, and creating content for TikTok, Instagram Reels, Facebook, and other social platforms. Content may include:

• Trending TikTok and Instagram formats
• Food-focused videos
• Behind-the-scenes restaurant content
• Employee- and customer-focused content
• Funny, entertaining, and relatable videos
• Local community content
• Promotions and special events
• Sports and game-day content
• Voiceovers and talking-head videos
• Product demonstrations and lifestyle content
• UGC-style advertising content
• Short-form videos created specifically for paid social advertising

The Content Creator will identify successful trends, hooks, editing styles, and content formats, then adapt them intelligently for the company’s brands. The role requires creating content that feels natural, authentic, entertaining, and native to each platform rather than producing only polished commercial-style material.

There may also be opportunities to create content for e-commerce products, consumer brands, TikTok Shop products, Meta/Facebook advertisements, UGC campaigns, product launches, and other local businesses.

Requirements

• Real experience creating TikTok videos, Instagram Reels, or other short-form content
• Active familiarity with TikTok and Instagram and a strong understanding of their platform cultures
• Ability to identify relevant trends before they become outdated
• Understanding of hooks, pacing, audience retention, and scroll-stopping content
• Ability to film high-quality content using an iPhone or similar equipment
• Experience editing short-form video
• Proficiency with CapCut, Adobe Premiere, Final Cut, Canva, or similar tools
• Basic knowledge of lighting, framing, audio, and composition
• Ability to take direction while contributing original ideas
• Willingness to experiment with different concepts and formats
• Ability to work independently without detailed instructions for every piece of content
• Dependability and consistency in producing content
• Local residence and availability to regularly visit the restaurant for filming
• Occasional evening or weekend availability for events, sports crowds, or other filming opportunities

Experience creating content for businesses, brands, restaurants, e-commerce companies, or personal social media accounts is strongly preferred.

Portfolio Requirements

Applicants should provide examples of content they have personally filmed, edited, produced, posted, or helped grow. Examples may include personal TikTok or Instagram accounts, client work, business accounts, UGC, freelance projects, or other relevant content.

If applicable, applicants should explain how they helped grow an account or improve its performance. Demonstrated creative ability and content results are valued more highly than a degree or traditional resume.

Schedule and Work Location

This position offers a flexible schedule. Filming will take place on-site at the restaurant, while editing, research, planning, and content preparation may be completed remotely.

The number of hours may increase based on performance and the volume of content produced.

Work location: In person, with some remote work possible.

Success in the Role

Success means consistently producing content that:

• Captures attention
• Increases views and engagement
• Grows the local social media following
• Adds personality to the brands
• Creates a reliable pipeline of content
• Identifies winning concepts that can be repeated and scaled
• Can be adapted into effective paid advertisements

Application Requirements

Please include the following with your application:

• A short introduction about yourself
• Links to TikTok, Instagram, or other accounts you have created content for
• Examples of videos you personally filmed or edited
• A brief explanation of your TikTok and Instagram experience
• Your availability
• Your desired hourly rate

Bonus: Include two or three quick ideas for TikTok or Instagram videos that could be created for a local sports bar and restaurant.

Compensation and Benefits

Pay: $19.00–$25.00 per hour

Benefits: Flexible schedule