Heart and Health Medical, PLLC - Freelance Digital Marketing Specialist – Healthcare/Medical Practice

Digital Marketer is needed in Levittown, United States.

Client: Heart and Health Medical, PLLC

Location: Levittown, NY

Contract: Contract

Job Description

Heart & Health Medical, PLLC is seeking a results-driven Freelance Digital Marketing Specialist to support its physician-owned, multi-specialty medical practice across Long Island, New York.

The contractor will develop and manage digital marketing initiatives across SEO, local search, social media, paid advertising, Google Business Profiles, reputation management, and website content. The role will focus on strengthening the practice’s online presence, increasing community awareness, improving search visibility, and generating measurable patient growth.

• Develop and execute digital marketing strategies for the practice and its multiple locations.
• Manage Instagram, Facebook, and LinkedIn content and campaigns.
• Create professional, engaging, patient-friendly, and HIPAA-compliant posts, graphics, videos, reels, and educational content.
• Optimize Google Business Profiles for multiple locations, including listings, services, photos, reviews, Q&A, and local search performance.
• Improve local SEO and organic rankings for HeartAndHealth.com through keyword research, on-page optimization, service and location pages, physician pages, metadata, and internal linking.
• Develop, manage, and optimize Google Ads and Meta Ads campaigns, including targeting, negative keywords, A/B testing, landing pages, and conversion tracking.
• Develop strategies to increase legitimate patient reviews and improve online reputation.
• Coordinate with website and internal teams on landing pages and digital content.
• Track calls, appointment inquiries, form submissions, leads, conversions, advertising spend, and cost per acquired patient where technically feasible.
• Provide clear reports on traffic, rankings, leads, conversions, campaign performance, and other key performance indicators.
• Ensure all marketing activity complies with HIPAA, privacy requirements, and healthcare advertising regulations.

Requirements

Required Qualifications

• At least five years of digital marketing experience with demonstrable results.
• Hands-on experience managing Google Ads and Meta Ads.
• Strong knowledge of SEO and local SEO.
• Experience using Google Analytics, Google Search Console, SEMrush, Ahrefs, or comparable tools.
• Strong social media content-creation skills using Canva, Adobe, or similar platforms.
• Excellent written communication skills and the ability to use a professional, patient-friendly tone.
• Ability to work independently, manage projects, and meet deadlines.
• Working knowledge of HIPAA considerations relevant to healthcare marketing.

Preferred Qualifications

• Experience marketing a medical practice, physician group, hospital, or healthcare organization.
• Experience supporting multi-location medical practices or businesses.
• Proven success improving Google Business Profile and Google Maps visibility.
• Experience generating patient leads through Google Ads and Meta Ads.
• Familiarity with Birdeye, Podium, or similar reputation-management platforms.
• Email marketing experience.
• Google Ads, Google Analytics, or Meta certification.
• Experience with physician SEO and specialty-specific patient acquisition.

Engagement Details

• Position: Freelance Digital Marketing Specialist
• Contract: 1099 independent contractor
• Rate: $40–$60 per hour, based on experience and demonstrated results
• Hours: Approximately 5–20 hours per week; project-based or ongoing
• Location: Primarily remote or hybrid, with occasional on-site work on Long Island as needed
• Start date: Immediate or as soon as available

Hours and responsibilities may increase based on performance and results. The contractor is responsible for applicable taxes and benefits.

Application Information

Applicants should submit the following:

• Resume and/or LinkedIn profile.
• Brief overview of healthcare or medical marketing experience.
• Links to websites, social media accounts, advertisements, or campaigns managed.
• Examples of measurable results personally achieved.
• Hourly rate.
• Current availability and approximate hours available per week.

Priority will be given to candidates who provide portfolios, campaign examples, and documented improvements in SEO, Google Maps visibility, paid advertising, social media engagement, and patient acquisition.

Additional Information

Heart & Health Medical, PLLC is an equal opportunity employer. All marketing activities must comply with HIPAA, applicable privacy requirements, and healthcare advertising regulations.