smol petite sleep & lounge - Freelance Social Media Contractor — Organic Instagram & TikTok (1099)

Client: smol petite sleep & lounge

Location: Remote

Contract: Part-time, Contract

Job Description

smol is a Chicago-based, founder-run direct-to-consumer sleepwear and loungewear brand created exclusively for petite and extra-petite women who are 5’3" and under. The brand has a whimsical, dreamy, and editorial visual identity.

smol is seeking a highly skilled freelance Social Media Contractor to lead organic content creation and community engagement across Instagram and TikTok. This creative-focused role will be responsible for bringing the smol brand world to life through high-quality short-form video and thoughtful community interaction.

Key responsibilities include:

• Create and publish 3–4 original pieces of content per week across Instagram and TikTok.
• Develop concepts, shoot content where required, edit videos, and write captions.
• Produce advanced video content using typography effects, transitions, motion text, and other motion design techniques.
• Create and publish 3–4 Instagram Stories per week that support and extend feed content.
• Manage daily community engagement, including comments, direct messages, and interactions with relevant fashion, wellness, and lifestyle accounts.
• Maintain and develop the smol visual identity across all social content.
• Monitor platform trends and adapt them to suit the smol brand.
• Independently manage and maintain the content calendar.
• Review Google Analytics and platform-specific insights to measure performance and improve social media strategy.

Requirements

• Advanced short-form video editing skills, including typography effects, kinetic text, transitions, and motion design.
• A strong aesthetic sensibility and the ability to interpret and consistently execute the smol visual identity.
• Proficiency with editing software such as CapCut Pro, Adobe Premiere, After Effects, or similar. Candidates must provide their own software and tools.
• Experience creating content for fashion, lifestyle, beauty, wellness, or related consumer brands.
• Strong knowledge of Instagram Reels and TikTok algorithms, formats, and best practices.
• Excellent community management skills, with a warm, responsive, and consistently on-brand communication style.
• Ability to work independently, manage deliverables reliably, and operate without extensive supervision.
• A portfolio demonstrating relevant social media and video content experience is required.
• Comfort working directly with the Founder on content approvals and strategy.

Compensation and Engagement

This is a remote, 1099 independent contractor position paid through a monthly retainer.

• Pay: $30–$40 per hour
• Expected hours: 5–10 hours per week
• Flexible schedule

Work Location

Remote.