Love Indian crafts and good Reels? Join Tanvaya, a young brand reviving Jamdani and Ajrakh, as our social media content creator intUrgent

Content Creator is needed in India.

Create social content for Tanvaya, a craft-first fashion brand focused on Jamdani and Ajrakh. Over a 3-month, part-time engagement (around 10–15 hours per week), turn handloom processes, block-print details, and artisan stories into engaging Instagram content.

Produce 4–5 posts and 2–3 Reels weekly, including carousels, captions, and a content calendar. Monitor relevant trends and hashtags, engage with comments and DMs, and share a brief weekly summary of content performance and learnings.

You should have a strong visual eye, interest in Indian crafts and slow fashion, and working knowledge of Canva or CapCut. Please share an Instagram profile or portfolio plus a mock one-week content plan for an Ajrakh product, including two sample captions.

Budget range:
Simple project

About the client
We are a couple based out of Bangalore, with a love for Indian crafts. One of us works in a travel lifestyle brand and the other one is in a Fintech firm. :) Tanvaya, still isn’t live, we tried doing something of our own on the insta page, don’t like it ourselves much :p that’s when we realised we are in a need of an expert :) So here we are, looking for a person who understands Indian crafts, loves social media content creation and wants to take the crafts global.