Social Media Strategist and Content Director

Marketing Strategist is needed in London, United Kingdom.

Social Media Strategist and Content Director

The opportunity

VIIA is an early-stage UK startup changing how football fans travel to matches. Our app connects supporters travelling to the same game, allowing drivers to offer spare seats and passengers to share fuel costs.

After years of development, the app is now live. We’re looking for someone to help turn VIIA from a promising product into a recognisable brand with an engaged community.

This is a strategy-led, social-first role, not simply a content creation position. We want someone who understands how to build an audience from scratch, create content people genuinely want to watch and ultimately turn that attention into users.

You’ll work directly with the founder, with genuine freedom to shape VIIA’s creative direction from the beginning.

What you’ll do

• Own our organic social strategy across TikTok, Instagram Reels and YouTube Shorts, developing concepts, recurring formats and growth experiments.
• Plan, film and edit 8–12 videos per month, covering founder-led storytelling, football culture, matchday experiences, fan interviews and entertaining social-first content.
• Manage publishing and performance, using audience insights to refine content, grow our following and encourage app adoption.
• Build VIIA’s personality, combining humour, authenticity and compelling storytelling to create a brand supporters want to follow.

Who we’re looking for

We’re particularly interested in creators and marketers who have experience building audiences, growing user bases or driving customer acquisition through organic content, especially within startups, consumer apps or growing businesses.

You’ll need strong short-form production skills, an instinct for compelling hooks and storytelling, and the confidence to take ideas from concept through filming, editing and publication.

We value initiative, original thinking and measurable results over impressive brand names.

Creative direction

Think the entrepreneurial storytelling of Simon Squibb, the football culture and adventures of AwayDays, and the humour and personalities of Filthy Fellas.

These are inspirations, not templates. We want you to bring your own ideas and create something distinctive.

Why join VIIA?

You’ll have the opportunity to shape a startup’s identity at its earliest stage, experiment with original formats and have a direct impact on its growth.

The founder is happy to appear on camera, travel to matches and support production, but wants someone who can take creative ownership rather than simply follow instructions. Equipment can be provided where needed.

We’re currently bootstrapping, but there’s potential for a longer-term partnership as the business grows.

Location: London / Hybrid
Contract: Freelance, initial 3 months
Rate:*£200–£250/day | Approximately 8 days/month
Output:8–12 short-form videos per month

To apply: Share your portfolio, availability and examples of content or social strategies you’ve personally delivered, ideally with measurable audience or user-growth results.