UGC Pod Lead - Campaigns & Team Manager

The Role:

Your job is to make your team and their respective campaigns exceptional including delivering outstanding content strategy, delighted clients, excellent creator management, and consistently brilliant execution.

You’ll own the quality and outcomes of everything your team produces. You’ll develop your engineers, identify winning creative strategies, build excellent client relationships, and make sure that nothing falls through the cracks.

This is a senior leadership role, but it’s not hands-off management. You need to genuinely understand great short-form content, be comfortable getting directly involved, and be capable of making the people around you significantly better.

We’re asking for extraordinary commitment: extreme ownership of outcomes, exceptionally high personal standards, and the intensity to sustain 65+ hour weeks in a demanding, fast-growing business.

We’re looking for a dedicated professional person, and we’re offering a high reward opportunity in return.

In return, we’re offering market-leading compensation with meaningful performance upside, enormous autonomy, direct access to the founder and senior leadership, and the opportunity to build and lead a major part of an exceptionally fast-growing company.

You’ll work with some of the biggest brands in tech, learn alongside exceptionally talented people, and have the opportunity to develop into a senior leader running delivery across multiple pods.

We expect an extraordinary level of commitment. And in return we’ll invest heavily in your development, give you real responsibility, and trust you to make important decisions.

Who You Are

We think exceptional Pod Leads combine four qualities:

1. Exceptional UGC content judgment. You understand what makes short-form content perform: hooks, formats, audience psychology, creative iteration and platform trends. You have excellent creative taste and love finding new ways to make content go viral. Strong analytical capability, including the ability to use data to diagnose performance issues, identify emerging risks, and proactively bring solutions.

2. Extreme ownership and engine.You’re intensely ambitious, extraordinarily hardworking and deeply uncomfortable with mediocre work. You proactively find problems, take personal responsibility for fixing them, and don’t stop at having tried, you care about actually delivering the result.

3. Superb operational and people leadership.You’re organised, decisive and exceptional at getting things done through other people. You can manage complexity, develop talent, hold high standards and build systems that consistently produce excellent outcomes.

4. Excellent client management. You’re an exceptional communicator who can confidently manage senior relationships, navigate difficult conversations and make clients feel they’re in exceptionally capable hands.

We recognise that finding someone with all four qualities fully developed is rare.

We’re open to exceptional candidates from adjacent backgrounds, particularly performance creative, growth marketing, content agencies and high-intensity startups. You may have less direct experience with tech UGC, provided you have strong short-form creative instincts and the ability to learn the craft exceptionally quickly.

What we won’t compromise on is your ownership mentality, operational judgment, ambition and work ethic.

What You’ll Own

• UGC content strategy:Set an exceptional creative bar across your team. Define formats, scripts, hooks and creator output. Confidence challenge weak ideas, identify winning strategies and ensure your engineers are constantly testing, learning and improving.
• Client relationships: Own client satisfaction and campaign health. Build excellent relationships with founders and senior marketing teams, handle difficult conversations, and proactively address concerns before they become problems.
• People leadership: Manage, coach and develop your team of “UGC Engineers”. Set high expectations, give direct feedback, address underperformance, and build a team capable of producing outstanding work independently.
• Operational excellence:Know exactly what’s happening across your campaigns. Ensure client requests are executed, deadlines are met, reports are accurate, and problems are resolved. Don’t just assign tasks or accept assurances, verify that excellent work actually happens.
• Creator and campaign escalations:Step in when creators underperform, campaigns drift or engineers need support. Make difficult decisions, solve problems quickly and take responsibility for the outcome.
• Building the organisation: Improve systems, processes and standards as we scale. You’ll have real autonomy to shape how your pod operates, with the opportunity to influence the wider agency.

Requirements

• Willingness and ability to sustain a minimum 65-hour working week, including flexibility across time zones and when required weekend coverage
• Canva/Tech UGC creator with a strong understanding of short-form UGC, particularly TikTok, Instagram Reels and YouTube Shorts
• Exceptional client-facing communication and relationship management
• Demonstrated experience managing, coaching or developing people
• A track record of excellent operational execution and independent ownership
• Strong analytical judgment and the ability to turn performance data into better content
• Exceptional written and spoken English
• Full time commitment with willingness to relocate to work in person office in Bangkok

We’re building an extraordinary company at extraordinary speed. The work is demanding, the standards are exceptionally high, and there will be plenty of challenges along the way.

But for the right person, the opportunity to learn, grow, earn and make a meaningful impact is equally extraordinary.

We encourage you to apply even if you don’t meet every requirement. We’re always interested in exceptional people.

Budget range:
Major project ($100,000+ USD)

About the client
HardLaunch is the largest and most successful high-volume UGC agency in the world. We deliver exceptional campaigns for some of the biggest brands in tech, combining best-in-class human UGC with a proprietary AI layer. We’ve shipped over 2.5 billion short-form views in the past six months and helped acquire millions of users. We’re profitable, cash-flow positive, and growing exceptionally fast. We’re a young, obsessive, high-output team with enormous ambitions. We’re looking for an exceptional person to help grow the world’s best UGC agency.