Over the past fourteen years, I have developed a diverse and comprehensive digital marketing skill set. Marketing is a true passion of mine—I thrive on devising and executing intelligent, creative strategies that drive healthy business growth. Here is what I would bring to the table. Experience in B2B and SaaS startups: I'm a multicultural self-starter with more than a decade of marketing experience, including 9 years at an IT SaaS startup. I've created multiple successful campaigns across multiple marketing channels and tools, including Salesforce and HubSpot. Expertise in several marketing techniques: I’ve become incredibly adept at utilizing different tools and strategies to reach the target audience and close deals. I’ve led efforts in brand development, advertising, drip campaigns, lead generation, email marketing, SEO, SEM, social media management, and more. I’ve also designed websites, graphics, videos, print, and digital collateral. A data-driven mindset: Data is crucial to achieving a positive ROI. As a digital marketing manager, I analyzed large data sets to identify trends, inform marketing strategy, and improve overall performance. I also performed A/B testing (on landing pages, for example) and competitive analysis. I assessed statistical information for a variety of campaigns and channels. An intricate understanding of Inbound Marketing: I developed several Inbound Marketing-focused strategies, including content marketing, and continually optimized our methods and media to achieve optimal results. I have extensive experience with various marketing software. Sincerely, Paulo Theodoro

Paulo Theodoro Longwood

Over the past fourteen years, I have developed a diverse and comprehensive digital marketing skill set. Marketing is a true passion of mine—I thrive on devising and executing intelligent, creative strategies that drive healthy business growth. Here is what I would bring to the table. Experience in B2B and SaaS startups: I'm a multicultural self-starter with more than a decade of marketing experience, including 9 years at an IT SaaS startup. I've created multiple successful campaigns across multiple marketing channels and tools, including Salesforce and HubSpot. Expertise in several marketing techniques: I’ve become incredibly adept at utilizing different tools and strategies to reach the target audience and close deals. I’ve led efforts in brand development, advertising, drip campaigns, lead generation, email marketing, SEO, SEM, social media management, and more. I’ve also designed websites, graphics, videos, print, and digital collateral. A data-driven mindset: Data is crucial to achieving a positive ROI. As a digital marketing manager, I analyzed large data sets to identify trends, inform marketing strategy, and improve overall performance. I also performed A/B testing (on landing pages, for example) and competitive analysis. I assessed statistical information for a variety of campaigns and channels. An intricate understanding of Inbound Marketing: I developed several Inbound Marketing-focused strategies, including content marketing, and continually optimized our methods and media to achieve optimal results. I have extensive experience with various marketing software. Sincerely, Paulo Theodoro

Available to hire

Over the past fourteen years, I have developed a diverse and comprehensive digital marketing skill set. Marketing is a true passion of mine—I thrive on devising and executing intelligent, creative strategies
that drive healthy business growth.

Here is what I would bring to the table.

Experience in B2B and SaaS startups: I’m a multicultural self-starter with more than a decade of marketing experience, including 9 years at an IT SaaS startup. I’ve created multiple successful campaigns across multiple marketing channels and tools, including Salesforce and HubSpot. Expertise in several marketing techniques: I’ve become incredibly adept at utilizing different tools and strategies to reach the target audience and close deals. I’ve led efforts in brand development,
advertising, drip campaigns, lead generation, email marketing, SEO, SEM, social media management, and more. I’ve also designed websites, graphics, videos, print, and digital collateral.
A data-driven mindset: Data is crucial to achieving a positive ROI. As a digital marketing manager, I analyzed large data sets to identify trends, inform marketing strategy, and improve overall performance. I
also performed A/B testing (on landing pages, for example) and competitive analysis. I assessed statistical information for a variety of campaigns and channels.
An intricate understanding of Inbound Marketing: I developed several Inbound Marketing-focused strategies, including content marketing, and continually optimized our methods and media to achieve
optimal results. I have extensive experience with various marketing software.
Sincerely,
Paulo Theodoro

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Digital Marketing Manager at HTec
February 1, 2024 - Present
Develop and execute lead generation strategies to attract potential customers. Utilize various digital marketing channels such as email marketing, social media, and content marketing. Analyze data to measure the effectiveness of lead generation campaigns and optimize them for better results. Collaborate with sales and marketing teams to align lead generation efforts with overall business goals. Implement and manage marketing automation tools and CRM systems to streamline lead management processes.
Senior Demand Generation Manager at AllStacks
September 1, 2022 - August 1, 2023
Develop and execute multi-channel demand generation and ABM programs that drive pipeline and increase deal velocity. Deeply understand customer segments, buyer personas, and buyer's journey, launching targeted campaigns to move them through the funnel. Continuously evaluate opportunities to reach key customer segments and target accounts and experiment with new channels. Collaborate with marketing, sales, and revenue operations to deliver an integrated inbound/outbound strategy. Optimize leads and metrics for performance.
Senior Marketing Manager at VSGi
September 1, 2020 - September 1, 2022
Develop and execute multi-channel marketing strategies, drive qualification pipelines and demand generation programs, analyze customer segments and journeys, and coordinate with product and web teams to optimize campaigns.
Digital Marketing Manager at Protected Trust
February 1, 2011 - April 1, 2018
Drove brand development, advertising, and demand generation efforts, creating and launching digital campaigns to build awareness and pipeline.
Web Designer at Your Polk County Hub Inc
July 1, 2014 - Present
Created and managed the company’s marketing platform, including landing pages, websites, hosting, and consulting services.
Web Designer at We Care of Central Florida
September 1, 2016 - September 30, 2018
Developed and maintained their current website.

Education

Bachelor of Business Administration (BBA) in Business Administration and Management at Centro Universitário FMU
January 1, 1996 - January 1, 2000
High School Diploma at Colégio Santa Luzia
January 1, 1992 - January 1, 1995

Qualifications

Bachelor of Business Administration
January 1, 1996 - January 1, 2000
High School Diploma
January 1, 1992 - January 1, 1995

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other